Web Analytics Manager

Our client is searching for a Web Analytics Manager to analyze online marketing, e-mail marketing and website user behavior using quantitative and qualitative methodologies to provide recommendations to improve site performance, marketing programs and our customers’ digital experience to meet business objectives.

Responsibilities:

· Help build and expand our cyber analytics practice.

· Identify, scope, propose, and manage the analysis and interpretation of clients' internal and external data to support business decision-making.

· Design and recommend appropriate analytic methodology, approach and tools.

· Define key metrics to measure web site performance, construct tracking dashboards and maintain general reporting structure

· Create, monitor, track and report appropriate web metrics versus established goals daily, weekly and monthly

· Recommend website changes based on insights drawn from site analysis and competitive drivers that improve overall performance, traffic and customer experience;

· Present statistical conclusions/recommendations and actionable insights.

· Perform statistical data analysis and modeling.

· Write POV documents for clients regarding the latest trends and developments in the web analytics area

· Develop state of the art approaches to analyze online customer behavior including experience path, customer profiles, browsing behavior, content effectiveness and customer segmentation.

· Liaise with vendors

Requirements:

· 5-7 years experience in analyzing web data such as online traffic, click stream data, web usage statistics, log-based data collection, cookie-based and site landing page optimization; ideally with high-traffic e-commerce destinations

· Demonstrated marketing experience tracking campaigns, creating custom variables and performing funnel/fall-out analysis.

· Familiarity with best practices for analyzing user behavior online as well as general tracking set-up and data interpretation.

· Strong analytical background, demonstrating an ability to collect data, analyze trends, and identify key marketing insights

· Experience with Omniture implementations.

· Strong understanding of Internet marketing business models and metrics as well as competitive and consumer research principles, marketing analysis and statistical methods.

· Experience coordinating multivariate or A/B testing on live sites.

· Understanding of web architecture and technologies and their relationship to capturing traffic data for analysis.

· Experience with SQL and a strong background in math or statistics

Salary based on experience