Strategic Marketing Manager - CVM

JOB PURPOSE

To understand and contribute to the disease area portfolio strategy and identify, assess and prioritize new and emerging internal and external growth opportunities
To provide BD&L with commercial analysis and recommendations with regard to licensing opportunities
To stay abreast of emerging market trends and new technology platforms and collaborate with Research, Development and BD&L to create a market-driven competitive strategy

MAJOR ACCOUNTABILITIES

Stay abreast of cutting edge external developments, new growth opportunities and technology platforms with a medium and long term view
Interface with CPO\'s to assemble this information, perform own analyses as needed, and collaborate closely with key market research functions to capture relevant market insights and business intelligence data
Synthesize such information to make business cases and provide specific recommendations for resource allocation
Provide commercial input, including commercial business case, commercialization requirements, and forecasts as needed to BD&L to assist in the evaluation and assess the strategic fit
Collaborate with Research, Development and BD&L to achieve alignment behind new growth strategies and prepare the organization to be in an optimal position to realize and capitalize on new internal and external business opportunities
Support early commercial development of new products. This includes creating and refining a therapeutic product profile (TPP) with a clearly defined differential competitive advantage and preparing C4Align@DDP.
Coordinate the communication of all early phase commercial development information across Research, GPTs, Global Marketing, and CPO organisations (where appropriate).
Contribute to disease area strategy development of different TAs, with particular emphasis on new and emerging growth opportunities
Contribute to the creation and continuous improvement of processes to improve evaluation of new and emerging opportunities and create overarching growth strategies
Support other global strategic marketing initiatives as required

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