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Who We Are
Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.
How You Will Make an Impact
Frida is looking for a Sr. Manager of Sales Planning to join our team and develop and implement the channel go-to-market strategy for assortment, merchandising, pricing, and shelving. Responsibilities to include:
Supports the Go-to-Market channel strategy by providing category trends and channel sell-in guidance to Sales leadership
Collaborates with Brand & Field Sales to develop line review, category review, and joint business planning materials
Partners with Finance & Sales Planning leadership to build the national sales trade budget that enables promotional and account planning
Leads the development of pulse period strategies across multiple brands
Leads the development and implementation of retailer category strategies by providing category insights to retail partners
Responsible for leading strategic category shelving insights that drives growth by identifying opportunities to improve in-aisle shelving flow, maximizing space to sales and in-store experience
Other projects as assigned
What You Will Need
Bachelor’s Degree or higher required
5+ years of experience in Sales Planning or Category Management
Experience in category selling/negotiations and Customer Business Planning
Strong analytical skills, with the ability to interpret complex data and make data-driven recommendations
Excellent communication & interpersonal skills, with the ability to build and maintain relationships with internal an external stakeholders
Experience in conducting category research and navigating category management tools
Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
Advanced proficiency in Excel and Power BI
Who You Will Work With
Frida is an organization that values collaboration and community. As the Sr. Manager of Sales Planning, you will work closely with Finance, Sales, Marketing, Operations, and Brand Management teams.
Our Ways of Working
Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.
Why You Will Love Working at Frida
Robust health benefits including:
Comprehensive medical, vision, and dental plans
Employer paid life insurance
Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability
FSA & HSA
401k matching up to 4% with immediate vesting
Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater
Flexible paid pregnancy and parental leave
Weekly wellness programming including manicures & pedicures, massages, and carwashes
Dog friendly office - feel free to bring your best buddy with you to work!
Learning & development opportunities for professional and personal growth
Company-wide events & outings- we know how to throw a party! Team engagement is at the epicenter of our culture, whether it’s getting together for our annual Fam Jam bash or giving back to our community through a day of service
Exclusive employee product discounts
Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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