Director, US HCP Immunology Marketing

Job Description
Sobi is seeking a passionate, highly collaborative, patient-centric, talented marketer for the role of Director, US Marketing. This highly visible position will lead all US HCP promotion for the upcoming launch of a new product, a novel, infused therapy for a severe, rare form of gout. You will play a critical role in developing and executing the pre-launch and launch strategies for this asset. You will lead cross-functional teams to develop disease and branded HCP marketing campaigns and materials, leveraging expertise in disease-state strategy, customer segmentation, and HCP promotion. The ideal candidate will have a proven track record of successfully launching and promoting therapies in the rheumatology and/or the buy-and-bill space. 
This is an individual contributor role that is flexible on location. Preference given to candidates in the metro Boston area.  
Key Responsibilities 
Including, but not limited to the following: 
Pre-launch: 
Lead and develop the overall U.S. HCP disease state strategy and campaign for chronic refractory gout, including market research, competitive analysis, and key stakeholder insights 
Develop the initial U.S. HCP brand promotion strategy, including core messages, concepts, promotional campaigns and tactical plans for the product, in close collaboration with cross-functional partners, that are aligned with the overall disease state strategy and Sobi values  
Develop and execute pre-launch professional education initiatives and market shaping, including unmet need awareness, speaker training, and KOL engagement, to build awareness and excitement for the upcoming launch of the new product 
Conduct market research to understand the unmet needs of HCPs in the chronic refractory gout space, and use insights to inform the plan 
Execute commercial advisory board meetings to support disease and market insights to inform launch plan 
Partner and align with cross-functional and global partners to establish launch readiness milestones and timelines, ensuring all aspects of the launch plan within your purview are executed on time and within budget 
Post-launch: 
Lead development, creation, approval and implementation of all branded HCP marketing efforts for the new product candidate asset in the U.S., including digital, field materials, conferences, meetings and events  
Lead development, creation and implementation of branded omni-channel HCP promotional initiatives 
Identify and address drivers and obstacles to brand adoption among target HCPs to inform brand strategy and franchise planning 
Develop, refine and evolve core disease and promotional campaigns for HCPs that correspond to brand needs and market insights 
Collaborate with field teams to identify best practices and uncover needs/trends and build relationships to improve consistency of brand strategy execution  
Partner with analytics and market research to distill insights, validate business opportunities, optimize marketing mix, and monitor return on investment (ROI) of marketing programs 
Think holistically about the business and closely monitor performance against key metrics, taking accountability for driving success of initiatives over the long-term in a competitive market 
Lead all national congress participation, including contracting, booth design, and internal coordination 
Manage Speaker Bureau, including speaker training and materials development 
Additional: 
Support development of key meetings, such as Launch and National Sales Meetings 
Cultivate strong relationships and drive collaboration with all cross functional partners including sales, global commerical,  regulatory, legal, analytics, market research, competitive intelligence, operations, patient advocacy, patient services, field reimbursement, medical affairs, and market access  
Manage vendors and the HCP marketing budget 
Partner with the broader immunology marketing team to drive the immunology portolfio strategy