Marketing Director(Mandarin Speaking)

CorDx, a leader in the biotechnology industry, is seeking an experienced and strategic Marketing Director to join our growing team. As a Marketing Director at CorDx, you will be responsible for developing and implementing innovative marketing strategies to drive brand awareness, increase market share, and generate revenue. You will lead a team of marketing professionals and collaborate cross-functionally with other departments to ensure the effective execution of marketing initiatives. You will play a pivotal role in enhancing our brand visibility, engaging with our target audience, and driving growth through innovative marketing campaigns. This position requires a blend of strategic thinking, creative problem-solving, and leadership to navigate the rapidly evolving IVD market.
Responsibilities
Strategic Marketing Leadership:
Develop and implement a comprehensive marketing strategy aligned with our business goals.
Analyze market trends, customer needs, and competitive landscape to position CorDx Inc. as a leader in the IVD industry.
Brand Management:
Enhance and maintain the CorDx Inc. brand, ensuring consistency across all marketing materials and communications.
Develop brand-building strategies that elevate our market presence and customer engagement.
Campaign Development and Execution:
Design, execute, and oversee marketing campaigns across various channels, including digital, print, and events.
Utilize data analytics to measure campaign effectiveness and adjust strategies accordingly.
Stakeholder Engagement:
Collaborate with cross-functional teams, including sales, R&D, and product management, to ensure cohesive marketing strategies.
Build and maintain relationships with key industry partners, stakeholders, and influencers.
Leadership and Team Management:
Lead and inspire the marketing team to achieve exceptional results.
Provide mentorship, set clear goals, and foster a culture of innovation and continuous improvement.
Requirements
Bachelor's or master's degree in Marketing, Business Administration, or a related field.
Minimum of 8 years of marketing experience, with at least 5 years in a leadership role within the IVD or related healthcare industry.
Proven track record of developing and executing successful marketing strategies.
Strong understanding of the IVD market, products, and regulatory environment.
Exceptional leadership, communication, and collaboration skills.
Ability to think strategically and analytically, with a creative approach to problem-solving.
Proficiency in marketing analytics tools and platforms.
Benefits
Health insurance: Companies usually provide medical insurance plans that cover the health expenses of employees and their dependents.
Maternity and family leave: Companies may offer paid maternity and family leave to allow employees time to care for a newborn or family members.
Retirement plans: Companies may offer 401(k) retirement plans, enabling employees to save for retirement through salary deductions and employer matching.
Paid time off: Companies generally provide paid vacation, sick leave, and personal days to allow employees time for relaxation, personal matters, or illness.
Flexible work arrangements: Companies may offer flexible work hours, remote work options, or flexible scheduling to help employees balance work and personal life.
Employee activities and social events: Companies may organize employee activities, team-building events, or social gatherings to promote communication and cohesion among employees.