Marketing and Communications Manager

NLA – London’s built environment community is looking for an exceptional Marketing Manager to join our team. This is a great opportunity for an experienced social media and digital content enthusiast, working as a key member in a close team on a variety of creative and interesting activities.

Introduction to NLA

NLA is London’s built environment community. Our purpose is to make London a better place to live, work and visit.

We explore the built environment and bring the industry together, encouraging debate, learnings and examination of buildings and all the spaces in-between. We do this through a busy year-round programme of research, events, festivals, exhibitions, publications, promoting debate and discussion about the future of cities.

Our fast-growing membership spans across public and private sectors, in London, UK and internationally, and we have two central London public exhibition galleries both with giant interactive models of central London, where anyone can come to learn about future plans for London.

About the role

We are looking for an organised and motivated Marketing Manager to provide a critical level of support to the team across a wide range of tasks.

You will strategise and oversee social media platforms and feeds across NLA’s busy calendar of programmes, including but not limited to Don’t Move, Improve!, NLA research and Events, the London Festival of Architecture, and One City – an influencer-style platform promoting the City of London to its young working audience (132k followers on Instagram; 19.5k followers on TikTok).

You’ll work closely with a content creator to drive video engagement across brands, and oversee the copywriting of marketing coordinators in order to meet ambitious KPIs across different platforms. You’ll also explore commercialisation opportunities across different social media platforms of each NLA project.

NLA is proud to support flexible working in a relaxed and stimulating environment. We believe in giving our staff freedom and trust in order to bring out the best in them. You can work flexibly from our City of London office, our City of London gallery, and remotely.

Tasks include:

* Work with the Head of Communications and Marketing Manager to create social media campaigns that support major projects across NLA and its family of brands;

* Strategise for and track growth and engagement across the different social media platforms within the organisation.

* Curate the One City Instagram feed with daily static photos, and work with a Content Creator to brainstorm and produce regular Reels;

* Oversee the One City TikTok page (~20k followers);

* Work with City businesses and stakeholders and provide regular updates on content coverage for One City;

* Work with freelancers for additional photography and videography needs across the business;

* Consistently analyse and report on social media formats, platforms and campaigns;

* Explore commercialisation opportunities for social media;

* Contribute to team brainstorms and generate ideas for content, brand initiatives and campaigns.

* Line Management responsibility for one Marketing and Communications Coordinator.

Reports to: Head of Communications

What we are looking for

You will be a creative self-starter with a passion for social media, marketing and London’s culture and built environment. This is a great role for a talented, creative marketeer with experience working across social media. You will thrive in a fast-paced, stimulating environment, and share our team’s core values by always being informed, rigorous, collaborative and responsive in everything you do.

Required experience and skills:

• Track record of conceptualising and seeing through social media and marketing campaigns across different platforms under a busy schedule

• Experience adapting digital campaigns for different audiences

• Line management responsibility

• Excellent visual eye

• Strong copywriting skills

• Clear interest in the built environment, architecture and/or design

• Excellent written and spoken English

• Ability to work under pressure and in a fast-paced environment

• A proactive team player

• Enthusiastic and willing to undertake other tasks and learn new skills

• Ability to work to tight deadlines with a can-do attitude

Not essential, but appreciated:

• Experience with photography

• Experience using Premiere Pro, Photoshop and other Adobe software

• Experience working in art, design or the built environment industry

The Package

We pride ourselves on being an excellent employer, people love our culture and we respect and value our team.

Contract: Permanent

Working hours: Standard workings hours are 9-6pm and we support flexible working practices.

Salary: £30,000 to £33,000 per annum depending on skills and experience

Location: NLA’s office’s City of London, EC1V (Gresham Street and The London Centre, Guildhall)

Benefits: 25 days contractual annual leave excluding bank holidays, uncapped holiday with managers agreement. Employee Assistance Programme (EAP) for employees and family, health and wellbeing initiatives, enhanced parental leave, government childcare voucher scheme, cycle to work scheme.

Pension: We provide Peoples Pension with employer contributions, and the employee’s right to opt out.

Application date

Applications will close midnight on Friday 31 May 2024. To apply please follow the link on our recruitment page where you can send your CV and cover letter. Please note that applications will only be reviewed where cover letters are included.

This is a London-based role. Holiday 25 days per year (including Christmas closure) plus bank holidays. The normal working week is 40 hours, Monday to Friday, with limited ad-hoc morning/evening work that can be reclaimed as TOIL.

Equal Opportunity

It is the policy of NLA to treat all employees, visitors, and job applicants fairly and equally regardless of their sex, gender, sexual orientation, marital status, race, colour, nationality, ethnicity, religion, age, disability or union membership status.

We are keen to know about any applicable reasonable adjustments/ access requirements you may have regarding the application and interview processes - as well as for the delivery of the role if you are successful.

Please let us know any adjustments/requirements that you might have and how we can best accommodate these. Please highlight these in your cover letter and we can send you an access document to help understand and support your needs, if your application is successful.

If you are unable to submit your application via the form, and require an alternative format please get in contact with [...]on who will work with you to make the process as easy as possible.

Thank you for your interest in the Marketing and Communications Manager role at NLA.

If you have any queries or questions about this opportunity please contact Danielle Rowland, HR Director to arrange an informal conversation