Media Planner

Firma: Jellyfish
Druh práce: Plný úvazek

Job Description
The salary range for this position is $55,000 - $85,000 USD
Reporting to the Media Director, you'll work with the team to identify strategies and approach across multiple digital channels (display, search, social, and video)
Use attribution, media mix modeling and planning tools (Google Attribution 360, Nielsen, Neustar, etc.) to pull audience usage, competitive reports and forecast target goals.
Develop digitally neutral media plans, flighting recommendations and forecast attributable performance across all channels and campaigns.
Plan Development: compile plan specifics, assign budgets, run reach and frequency reports, finalize all client-facing documents.
Manage client budgets, investments, and purchase authorization process.
Work with wider planning and analytics team to produce insightful campaign reports with optimization recommendations while media is live.
Work with cross functional teams (Paid Search, Display, Analytics, etc.) to manage processes
Understanding campaign performance measurement and demonstrate how to improve different Measurements depending on client goals and deliver results through testing and ongoing optimization.
Monitor digital landscape and identify trends/partners for upcoming campaigns.

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