Demand Generation Specialist

Demand Generation Specialist

Salary: £30k

Location: Chichester/Hybrid

Full time

HL Partnership is the largest privately-owned mortgage network in the UK. Our goal is to continue to be the best home for mortgage advisers, protection specialists, equity release experts and general insurance professionals, whatever their size or location.

We are seeking a dynamic and experienced Demand Generation Specialist to join our marketing team.

Job Summary:

This role is pivotal in driving our B2B and B2C growth, focusing on creating and executing strategies that increase our membership base, generate leads for our businesses, and increase our brand presence across digital channels. The ideal candidate will have a proven track record in digital marketing, content creation, and email marketing campaigns, with a strong understanding of how to leverage these skills to drive demand and foster meaningful engagement with our target audiences.

Key Responsibilities:

Develop and execute innovative demand generation strategies to attract and retain B2B firms and B2C customers.
Manage multi-channel marketing campaigns, including PPC, email marketing, content marketing, SEO/SEM, and social media, to generate leads and increase conversion rates.
Collaborate with the marketing and sales teams to create aligned messaging and ensure a seamless customer journey.
Analyse and report on campaign performance, using data to drive decisions and optimise future marketing efforts.
Stay abreast of the latest digital marketing trends and technologies, continuously seeking new and creative ways to engage our target audiences.
Create and manage a content calendar that supports demand generation goals across various platforms.
Develop a deep understanding of our products, services, and target markets to create compelling messages that resonate with potential B2B clients and B2C customers.
Work closely with mortgage advisors to understand their needs and ensure the lead generation process meets their requirements for quality and volume.

Qualifications:

Bachelor’s degree in Marketing, Business, or related field.
3+ years of experience in a demand generation, digital marketing, or similar role.
Proficient in digital marketing tools and platforms (e.g., CRM software, Email Marketing tools, website CMS, Google Analytics, SEO/SEM tools).
Strong analytical skills, with the ability to translate data into actionable insights.
Excellent verbal and written communication skills.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Creative thinker with a results-driven approach to marketing challenges.

Desired Skills:

Experience in the finance or mortgage industry is a plus.
Knowledge of content management systems and content creation tools.
Familiarity with marketing automation software and integration with CRM systems.

If you have experience as a Digital Marketing Executive, Digital Marketing Manager, Demand Generator, Content Creator or Marketing Executive we would love to hear from you.

Apply today with an up-to-date CV