Content Writer

Job Description
The Content Writer plays an integral role in content generation for the firm’s marketing and business development efforts as a writer, editor, and researcher.  This position works closely with the broader Business Development, Communications, and Marketing and Branding Technology teams, as well as firm and practice group leaders, to produce print and digital content that is impactful and helps to inform internal and external constituencies.
The Content Writer works on projects such as practice descriptions for (url removed), marketing materials, internal communications and presentations, and awards submissions. Additionally, the Content Writer interfaces with lawyers and various teams, including Recruiting and Diversity, Equity and Inclusion (DEI), on strategic projects.
Job Responsibilities
Takes a leading role in drafting and editing:Practice and industry content on (url removed)
“About the Firm” content for print and digital formats
Materials to support lateral recruiting conversations
Editorial content for the firm’s social media channels, particularly LinkedIn
Significant thought leadership projects, including surveys and white papers
Firm descriptions for use in list/directory ads, such as firm profiles in Vault and Chambers
Internal good news e-mails to promote recent client successes
Firm News and Collaboration Case Studies on (url removed)
Significant firm and lawyer award submissions
Marketing materials such as brochures and one-pagers
Firm advertising copy
Partners with the Recruiting and DEI teams on projects, including the DEI microsite, recruiting materials, and other digital and print pieces to help advance Crowell’s strategic objectives.
Works with the Communications team to promote significant client successes and other notable developments.
Works with the Branding and Marketing Technology team to translate content into visually impactful digital and print pieces.