Product Marketing Manager

YOU ARE:
An exceptional Product Marketing leader with a strong understanding of the 1P data/solutions landscape. You can manage and run a quick, nimble process to bring clear and consistent messaging to market. You are well adept at conceptualizing B2B GTM positioning and creating effective, high-impact collateral.
ROLE RESPONSIBILITY SNAPSHOT:
Collaborate with key stakeholders to develop product positioning and messaging that articulates our value proposition and product narrative
Understand what aspects of the product messaging and positioning are effective “in the field”, and use this feedback to inform priorities and build marketing materials
Drive the development of compelling written and visual content, including customer facing decks and sales collateral
Develop content for internal and external use including GTM materials, case studies, blog posts, FAQs, etc.
Build a feedback loop across stakeholders to understand what messaging is working and what is not—adjusting materials for greater effectiveness/better in-market reception
Conduct ongoing analysis of competitors’ messaging and marketing strategies to stay ahead of the curve and ensure clear differentiation
A LITTLE MORE ABOUT US:
PCH is more than just the Prize Patrol! We are both a leading direct-to-consumer company and a media B2B platform solution, offering a unique blend of curated multi-channel shopping and digital entertainment across a network of web and app-based properties. With 70+ years of experience and having attracted more than 170M people to participate in our free-to-play chances to win experiences, we're a trusted partner to brands who are looking to create value exchanges with their consumers and prospects.
Also, bet you didn’t know:
We have 54M Authenticated Users
3X better performing audiences based on conversion rate, click through rate and CPC efficiencies.
90B Tokens are redeemed every day in our Redemption Center for great prizes and giveaways
5,000+ data attributes across our owned audiences
Top 15 in total visits for our category (according to comScore)
Match Rates of 90%+
10X Higher CTR on Email than industry average
PCH is an Equal Opportunity Employer
The salary range is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job advertisement and may be modified in the future. When determining base salary and/or rate, several factors may be considered as applicable (e.g., location, specialty, years of relevant experience, education, skills, credentials, budget and internal factors).
Requirements
A LITTLE MORE ABOUT YOU:
6+ years of demonstrated experience in product marketing or equivalent experience within the ad tech and/or media landscape
2+ years of B2B experience, with an understanding of 1P data and associated B2B solutions preferred (audience targeting, data acquisition, etc.)
Bachelor’s degree, and/or equivalent professional experience
Strong presentation abilities: you are an avid marketing storyteller with examples to back it up
Excellent written and verbal communication skills with an ability to work collaboratively across the organization and business functions
Experience in developing/creating thought leadership is a plus
Proficient in Excel (pivot tables, keyboard shortcuts, etc.), PowerPoint, and Google Slides
You're comfortable in a dynamic environment and can "roll with the punches"
You're collaborative and a true team-player equipped with a voice you're not afraid to use it
Benefits
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Paid Time Off (Vacation, Sick & Public Holidays)
Family Leave (Maternity, Paternity)
Short Term & Long Term Disability
Training & Development
Work From Home
Free Food & Snacks
Wellness Resources