Senior Digital Executive

Senior Digital Executive
£27,000 - £33,000
Location:
Remote working but with a requirement to travel to our sites and attend team meetings.
About the role:
Are you an experienced Digital Marketing Executive looking to take your next step? As a key member of the Marketing Team, you'll be responsible for driving our digital marketing efforts across multiple channels, working closely with our Digital Product Owner and CRM Manager. From website management and SEO optimization to CRM campaign execution, your expertise will play a pivotal role in elevating our brand presence.
What you'll do:
Website

Keep our portfolio of websites up-to-date with scheduled improvements.
Handle site requests for website support, updating content and providing training as required.
Roll out new pages, features and functionality across our range of leisure centres pages.
Audit and manage web pages to ensure best practice is being adhered to.
Monitor website performance via GA4, SEMrush.
Identify and implement appropriate content opportunities to improve local SEO
Produce regular reports on website performance, highlighting high and low performing pages and suggesting opportunities for improvement.CRM

Support with the creation of CRM campaigns, from audience selection through to asset build, QA and scheduling.
Support with the implementation of our automated life cycle campaigns.
Improve targeting through the segmentation of our database.
Report on the impact of CRM activity, providing actionable insights and identifying best practice that can be shared with the wider business.
Review and approve site communications, identifying training needs as necessary.
Work with stakeholders to build and schedule customer surveys.App

Assist with the maintenance of our app, keeping content up-to-date.Experience
You'll have 2-4 years experience in a similar role, with a specific focus on:

Updating website content within a CMS platform. Experience with Magnolia CMS is preferable.
Implementing and maintaining best practice SEO.
Using a CRM platform to send muti-channel campaigns across email, push and SMS.
Managing internal stakeholders.You'll have

Good attention to detail
Excellent relationship skills, able to work with a wide range of internal and external stakeholders
Excellent planning and organisational skills, able to keep multiple projects on time and deliverable to a high quality
Good analytical and reporting skills
Experience writing and editing copy
Experience in a similar role or a related qualification
An ability to innovate and think laterally
High energy levels, a natural motivator
An open friendly personality
Strong relationship building skills
Clear and concise in communication
An ability to present effectively to new and known audiences.Reasons to join us

Free gym membership at any of our centres
Employee health cash plan
Employee discount portal - get discounts on travel bookings, high street vouchers, gift cards, cinema tickets, days out, leisure activities and your day to day spending.
Childcare vouchers
Cycle to Work scheme
Eye test vouchers
Pension Scheme
Company sick pay
Performance related bonuses
Career progression
Training and development.How to apply
If you would like to apply for this exciting senior role, please send a letter of application and full CV stating your current salary via email to the HR department at (url removed) . A job description is available upon request.
Closing Date
Selected candidates may be invited for an interview before the closing date, therefore early application is recommended.
About Parkwood Leisure
Parkwood Leisure was established over 25 years ago and is now one of the UK's leading operators of publicly owned leisure facilities. Working with key partners we're a company that's proud to deliver a first-class service at each of the facilities we manage and is committed to working with local communities to make a difference and provide a healthier and happier lifestyle to the communities we serve.
The Parkwood Leisure Holdings Ltd Group are proud to be Equal Opportunity Employers that are committed to inclusion and diversity.
For more information visit (url removed)