Marketing Specialist

seeks an ambitious Marketing Specialist responsible for developing and managing all aspects of our marketing strategy. You will focus on creating, implementing, tracking, and optimizing our digital and traditional marketing campaigns across various channels.
To be successful as a Marketing Specialist, you must be highly self-motivated and proactive and have a working knowledge of current marketing tools and strategies to execute successful marketing campaigns.
Responsibilities
Developing and implementing marketing plans.
Undertaking competitor research and analyses.
Conducting market research to establish customer trends and habits.
Establishing goals and objectives to reach our customers through appropriate marketing channels (digital and traditional).
Building and maintaining relationships with new and existing customers through prospecting and networking.
Promoting brand awareness through marketing efforts.
Creating marketing materials for our website and other marketing platforms.
Supporting the marketing team with marketing activities by demonstrating expertise in various areas, including optimization, advertising, social media, direct marketing, and event planning.
Assisting with analyzing marketing data, including campaign results, conversion rates, and online traffic to improve future marketing strategies and campaigns.
Working at WorldVia
At we’re looking for structured thinkers full of passion, ambition, and kindness. We’d love for you to apply even if your experience doesn't precisely match the job description. Your experience, skills, and interests will help you stand out—especially if your career has taken extraordinary twists and turns. We welcome people of diverse backgrounds and perspectives who aren’t afraid to challenge assumptions and the status quo. Join us.
Our Team Members:
Are fundamental optimists who believe that no industry compares to the travel industry.
Go to extraordinary lengths to distinguish ourselves through world-class work.
Prioritize quality over speed and speed over scope.
Desire to work with deeply kind, mission-driven people.
Strive to make the complex simple.
Use first principles to debate ideas, test assumptions, and make decisions.
Seek the truth by putting data above opinions.
Assume good intent and give tactical feedback to help each other get better.
Hold no ego—when our customers win, we all win.
We are committed to your professional development and growth as a company.
You will set your own monthly goals aligned with our ambitious strategy.
You will have our collective support in achieving significant wins—and personal coaching from your manager.
You will be encouraged to take risks, try new things, and be creative with your work.
You will have many opportunities to exchange and engage in feedback.
You will be offered continual chances to stretch yourself and raise your own "bar."
You will be rewarded for achieving excellence and mastery.
Requirements
Bachelor’s degree in journalism, communications, marketing, or a related field.
3 or more years of marketing experience (digital and traditional) in a corporate or agency environment.
Proficient in Microsoft Office Suite (Word, Excel, Outlook, and Access), Adobe Creative Suite, and CRM and CMS software.
Working knowledge of HTML and CSS.
Experience using analytics software.
Excellent written and verbal communication skills.
Ability to work in a fast-paced, high-pressure environment.
Multi-tasking and time-management skills, with the ability to prioritize tasks.
Highly organized and detail-oriented.
Benefits
Employer-Sponsored Medical and Dental Insurance with Employee Contribution
Fully-Funded Life Insurance (1x salary) & LTD (Long-Term Disability Insurance)
Optional Employee-Paid Vision Insurance and STD (Short-Term Disability Insurance)
401k with up to 4% Company Match
Paid Time Off + Company Holidays
Additional Time Off for Your Birthday and Work Anniversary
Discount Travel Program