Customer Lifecycle Manager

Job Description
Brightspeed is looking for a Customer Lifecycle Manager to join our team! As a Customer Lifecycle Manager, you’ll design CRM strategies that match Brightspeed business needs with customer needs – everything from welcome & onboarding journeys, to key customer marketing initiatives, to recurring and ad-hoc critical communications.
As A Customer Lifecycle Manager, Your Responsibilities Will Include: 
Design, manage and optimize customer lifecycle campaigns thru key CRM channels
Own creative development and contact strategy for recurring and ad-hoc customer communications
Support the creation of a customer-centric lifecycle strategy that deepens product and service awareness, and optimizes customer lifetime value
Identify customer segments for targeted marketing programs and plan customer offers and incentive programs to deliver ROI-positive results
Support the design of churn-reduction journeys for key customer segments
Design reporting requirements to ensure ongoing testing, learning and analysis of key campaigns