Assistant National Sales Manager

Assistant National Sales Manager
Covering the South & East Region
Parkwood is one of the leading leisure management companies in the UK, currently operating 75 leisure centres, 4 theatres and 4 outdoor activity venues on behalf of 25 Local Authority clients. The company has enjoyed steady and consistent growth since its inception in 1995, and now manages revenues in excess of £85m per annum.
The Leisure Business offers:

18 million leisure centre visitors

100,000 monthly health and fitness and swimming members on direct debits

Over 35,000 swimming lesson participants each week.

1000 cultural events delivered to over 250,000 people

700+ sports events delivered each year
The role and background
This position is to provide greater support to 17 of our sites to achieve our sales, revenue and net gain targets for swimming and fitness memberships across the country.
As Assistant National Sales Manager you will be responsible for:

Implementing sales strategies across approximately 17 sites.

The commercial performance of all membership sales revenue within your sites and improving membership net gain performance across these sites.

Working as part of the central sales and marketing team, but collaborating across the wider organisation.

This role will support the Head of Sales in the delivery of Parkwood sales and net gain numbers across all Parkwood sites. Reporting daily sales performance and questioning and interrogating below budget performance at individual sites.

This role will take ownership of our Atreemo back office CRM system to ensure all centres are recording their sales leads and appointments enabling you to report and manage individual sales performance with the Centre Managers.

You will be expected to deliver regular sales and membership assistant training to site based staff, assessing and signing off OTE eligibility, as well as completing regular site sales audits.

You will be required to provide analysis on performance with recommendations into the operating structure. Most importantly help to ensure that our teams really put sales at the heart of everything we do, driving a sales, retention, customer service and accountability culture.
Applicants should offer the following skills and experience:

Experience of managing activity levels, sales journey's and delivering member net gain improvements

Minimum of two year's experience managing within a sales environment

Experience of delivering sales training

Good knowledge and previous experience of managing and using a CRM system

Previous people management experience

Strong oral and written communication skills required

Strong commercial awareness and business acumen

Excellent communication and Influencing skills

A completer / finisher

Good IT skills

Customer focus

Experience of delivering sales training

Experience in a pre-sales environment

University degree in a related field is a bonus

Nationwide travel is essential, therefore a car and a full driving license is required
What can Parkwood Leisure Offer you?

Competitive salary

Incremental annual leave

Free gym membership for you and a nominated person

Employee health cash plan

Employee discount portal - discounts on travel bookings, high street vouchers, gift cards, cinema tickets, days out, leisure activities and your day to day spending

Cycle to Work scheme

Pension Scheme

Company sick pay

Career progression

Training and development
Parkwood Leisure is a well established business that is continuously growing. Successful applicants can look forward to joining a company that can offer career prospects and believes in investing in its people.
About Parkwood Leisure
Parkwood Leisure was established over 20 years ago and is now one of the UK's leading operators of publicly owned leisure facilities. Working with Legacy and Lex Leisure, we're a company that's proud to deliver a first-class service to each of the facilities we manage and is committed to working with local communities to make a difference and provide a healthier and happier lifestyle to the communities we serve