Local Marketing Manager

The Role:

Our Local Marketing Manager will be a key role in our marketing team to help drive brand communications externally to our customers. The role will manage the end to end production of all local external marketing campaigns with Ownership of the Customer Missions & Trade Marketing Calendar that will reinforce your brand proposition and promotional strategy and  complement our business objectives. Creating, leading and implementing strategies to communicate relevant messages effectively to attract new and returning customers to our brand.

Role of Department:

The marketing team is responsible for delivering POS and marketing communications in store, advertising, PR and social media activity, creative development, own label packaging, CRM, leaflets & publications, events and other activities to help drive sales both instore and online, engage customers and support the awareness and development of the Ryman brand.

What you will get from us:

A great Team to work with where you can progress and make a difference at all levels

Competitive Salary

Holiday Allowance

Free Parking

Subsidised Canteen

Company Pension scheme

Apprenticeship scheme to continue your development

Generous discount at TPRG and on our amazing benefits hub

Main Duties and Responsibilities:

Manage the end to end production for all local marketing communications activities including:

Local brand Partnerships Initiatives

Creation of store Leaflets and printed marketing material 

Maximising local press advertising and paid media

Direct Mail, ATL and other acquisition/retention activity

Ownership of the Customer Missions & Trade Marketing Calendar

Develop a local marketing strategy which is grounded in Customer data and identifies the highest sales growth opportunities through our unique propositions such as cards and services'.

Manage our student proposition, leading and implementing campaigns to ensure that Ryman remains front of mind for students.

Lead on new and relocation stores marketing to ensure we are communicating effectively with our customers.

Work with retail teams, local shopping centres and BiDs to identify opportunities to increase brand awareness at a local level and drive footfall to stores.

Lead and implement brand partnerships with our key suppliers, working with trading to identify strategic partners to help drive paid communication opportunities which support both brand objectives including Supplier Terms and Rate Card.

Lead external advertising for all key local campaigns. Ensure all communications are on brand and delivering the right message to the right customer.

What we would like to see in you?

A background in delivering local marketing communications and activation campaigns within a retail environment.

A skilled networker, able to confidently communicate, challenge and negotiate with key stakeholders and partners.

A sound knowledge of the production process for print, radio and video.

A thorough understanding of how offline and digital channels work together to create an integrated campaign.

A comprehensive background in advertising at a local, regional and national level.

A creative thinker who can create relevant and compelling customer communications to support building the brand.

You must be able demonstrate a good balance between creativity and commerciality.

You will need to be extremely well organised, a confident communicator and a good organiser of colleagues and external agencies. 

A dynamic, passionate self-starter who can prioritise their own workload and take full accountability for all aspects of their role.

Excellent prioritisation skills, the ability to manage multiple projects concurrently.

A team player with a can do attitude and someone who is willing to go the extra mile to ensure the work is completed on time and accurately.

A can do attitude - prepared to roll your sleeves up and go that extra mile.

A car/UK driving licence is essential - travel to other sites will be required on a regular basis.

Degree or relevant marketing professional qualification (CIM or equivalent) desirable.

Who we are:

Henry J Ryman, founder of Ryman, opened his first store in London at Great Portland Street in 1893, and there is still a store there today. Ryman is part of Theo Paphitis Retail Group, which comprises Ryman, Robert Dyas, Boux Avenue and the London Graphic Centre.

Ryman is committed to the unlearning of unconscious bias, diversity and inclusion long term, which will remain a key focus for all aspects of our business and operations. From our product production in our supply chain to our extensive workforce, we aim to be transparent in our efforts to become a thriving, diverse and inclusive place to work