Media Manager, Social

Job Description
Overview:
The role of the Hybrid Social Media Manager is to flawlessly build, analyze and support paid social campaigns while also supporting audience targeting, investment by platform, and measurement KPIs. The Hybrid Social Media Manager will have a keen understanding of social and leveraging various ad types and objectives to drive results. PLEASE NOTE THIS IS NOT CONTENT CREATION OR ORGANIC POSTING POSITION.
Responsibilities:
Primary owner of paid social campaign trafficking, optimization, troubleshooting, and reporting for a portfolio of managed accounts.
Determine appropriate audience selection, campaign investment by channel, and measurement KPIs.
Provide consistent optimization of paid social campaigns to exceed client expectations.
Create and monitor advertising campaigns using the UNIT3C platform across various paid social media channels including Facebook, Twitter, LinkedIn, TikTok, Pinterest, and Snapchat.
Recommend, implement, and report optimization recommendations for performance improvements.
Communicate and collaborate with internal teams regarding campaign delivery data pertinent to client and business goals.
Monitor daily paid social campaign pacing and performance to exceed client KPIs and expectations.
Brainstorm and implement new ways to improve advertising and engagement on Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat for clients.
Interact daily and maintain rapport with in-house social media team.
Manage internal and external communication during all phases of an active social campaign’s lifecycle.
Actualize and claim spend on the monthly basis and work with the finance team on delivering invoices when needed.
Key Actions:
Become an expert in the ways of all UNIT3C applications.
Maintain understanding of the social media ad landscape and platforms.
Leverage pre-established best practices while implementing campaigns and building reports.