Digital Marketing Lead

Company: Novo Platform Inc.
Job type: Full-time

Job Description
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Develop and implement digital strategies to drive customer acquisition (including content marketing, email marketing, channel strategies, etc)
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Identify key metrics across the funnel and deliver actionable insights on marketing performance and contribution to pipeline
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Develop a data-driven approach to prioritize, test, evaluate, and optimize marketing experiments to acquire new customers
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Manage our marketing budget, including in-house and agency spend
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Deployment of marketing automation technologies to support lead gen
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Partner with individuals and teams across the company to assist in building and running campaigns
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Oversee all continued optimization for website, funnel related activity, and all digital marketing efforts (e.g. Adwords, retargeting)

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