Posted in: Marketing in Leeds | Posted: |
Digital Marketing Lead
JOB INTRODUCTION
We are looking for an experienced Digital Marketing Lead to come and define strategies and execute innovative digital marketing campaigns to drive growth and build brand awareness. If you are someone who enjoys the challenge or strategic problem solving to find efficient and effective solutions for digital marketing delivery, then this could be the role for you.
This role will involve taking lead in the delivery of full mix digital marketing campaigns, contributing to projects as well as developing relevant in-house capability and influencing the overarching digital strategy.
Please ensure relevant experience is demonstrated your CV relevant to the criteria outlined as we cannot make assumptions when shortlisting applicants.
We know flexibility is important to people and at MPS we want you to have the best work-life balance possible. This role has a blend of home and office-based working, to suit you and the needs of the business which is typically 2 days per week on-site.
ROLE RESPONSIBILITY
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Design and develop digital aspects of integrated marketing campaigns to support delivery of segment and country specific marketing acquisition, engagement and retention targets.
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Optimise MPS’s websites to improve engagement and conversion.
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Build email marketing campaigns including automation and analyse the results, including compiling analytics and insights for stakeholders.
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Champion best practice for SEO and SEM.
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Analyse traffic sources through tracking and analytics to keep improving digital marketing effectiveness.
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Recommend strategies to drive online traffic and create goals and benchmarks to meet to support of MPS’s vision as most trusted and valued.
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Monitor and build knowledge of web-based trends, ensuring MPS is adopting new digital marketing techniques and technologies to remain current and to drive awareness.
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Evaluate and implement new methods of engaging with members through e-communications based on channel choice and member insight.
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Work closely with the Social Media Executive to ensure all communication and engagement opportunities are maximised across channels to achieve campaign income and volume targets.
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Provide digital expertise and implement tracking solutions for MPS’s strategic member facing digital marketing projects.
THE IDEAL CANDIDATE
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Experience in full mix Digital Marketing role
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Knowledge of analytics tools and quantitative experience - using data to develop and measure marketing campaigns
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Knowledge of, passion and aptitude for digital marketing
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Knowledge of on-site / on-page SEO
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Knowledge of email marketing and automation best practice
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Experience in optimising landing pages and user funnel
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Experience in Ecommerce, PPC and SEO
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Experience of working with a CMS and basic HTML
PACKAGE DESCRIPTION
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Up to 10% discretionary annual bonus
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11% pension contribution (3% from you, 8% from us optional additional matched 3% contributions, e.g. 6% from you, 11% from us)
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25 days annual leave plus flexible bank holidays (option to buy/sell 5 days)
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Private Medical Cover
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Healthcare cash plan
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6x salary death in service
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Paid volunteering day
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A personal GP service enabling you to get a video consultation with an NHS-registered, private GP
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Employee Assistance Programme
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A range of shopping discounts from major high-street retailers
ABOUT THE COMPANY
Medical Protection Society (MPS) is the world’s leading protection organisation for Doctors, Dentists and healthcare professionals. We protect and support the professional interests of almost 300,000 Members around the world, in countries as diverse as the United Kingdom, South Africa and Hong Kong.
We are a not-for-profit organisation, meaning our Members’ premiums are either invested into bettering the organisation, its employees and our products, or kept safe should our Members require support for complaints or claims arising from professional practice.
Our philosophy is to support safe practice in medicine and dentistry by helping to avert problems in the first place. We also actively campaign for regulatory and legal reforms that benefit Members and the wider healthcare professions.
To do this, we need colleagues who are trusted and supported to deliver their best work, whether that be through leadership development, fully-funded training courses or peer-to-peer support. We want our colleagues to feel empowered enough to deliver positive change, display ambition to push themselves and are determined when faced with a challenge, whilst ensuring our Member’s best interests are at the core.
NEXT STEPS
If you are interested in finding out more, looking for a new role and want to join an organisation that truly values its employees, take a look at the role profile to find out more about the role to apply.
Our Talent Acquisition team are always on hand should you have any questions, are having any technical issues or wish to understand how MPS can support you with your application and interview.
Digital Marketing Lead
