Marketing Manager

Company: FrieslandCampina Belgium
Job type: Full-time

Category Marketing Manager Belgium Cheese Retail Europe - NL Cheese Retail Europe (CRE) is part of the Dairy Essentials division of Royal FrieslandCampina (RFC) and plays an important role in selling cheese to retail customers across Europe. As part of the overall RFC strategy ‘Our Purpose. Our Plan’ the strategic pillar ‘Elevate our Essentials’ translates flawlessly into CRE’s key objective to move to a more value-added business portfolio in the future. The Belgium Private Label cheese business is at ~20% volume share one of the most important parts of CRE’s business and therefore very important in valorizing and adding value to RFC’s member milk. In this entrepreneurial role there’s lots of freedom to develop and execute the country plan Belgium for Private Label cheese. You link key consumer insights and trends to our customers’ strategies. You work with and advise leading retail chains as Colruyt and Aldi on their cheese category strategy and tactics leading to strong partnershi...

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