Digital Marketing Executive

Company: Hugo's Group
Job type: Full-time
Industry: Catering & Hospitality
Area/Neighbourhood: St Julians

The Digital Marketing Executive will assist in the planning, execution and optimization of our online marketing efforts.

The Digital Marketing Executive will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. The Digital Marketing Executive will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities:

·         Acquire insight in online marketing trends and keep strategies up-to-date

·         Assist in the formulation of strategies to build a lasting digital connection with consumers

·         Be actively involved in SEO/ SEM efforts

·         Collaborate with designers to improve user experience

·         Edit and post videos, podcasts and other content to online sites

·         Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness

·         Measure performance of digital marketing efforts using a variety of Web analytics tools

·         Maintain partnerships with media agencies and vendors

·         Maintain company websites

·         Manage the performance of the social media executives

·         Plan and monitor the ongoing company presence on social media (Facebook, Instagram, LinkedIn, Twitter etc.)

·         Prepare online newsletters and promotional emails and organize their distribution through various channels

·         Provide creative ideas for content marketing

·         Set objective/ goals of the digital marketing team members

 

Qualifications & Assets:

·         At least 3 years’ experience working in a similar position

·         Ability to work with little supervision

·         Ability to provide solutions to challenges

·         Ability to make fast decisions

·         Bachelor’s Degree in Marketing or equivalent

·         Excellent understanding of digital marketing concepts and best practices

·         Experience with B2C social media, Google AdWords, SEO/ SEM and email campaigns

·         Experience of HTML coding and Photoshop would be considered an advantage

·         Outstanding communication and interpersonal skills

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