SEM Manager

Company: BOSS. Gaming solutions
Job type: Full-time

We are looking for an SEM expert to manage all search engine optimization and marketing activities.

The ideal candidate will be responsible for SEO and PPC and will be reporting to the Head of Digital Marketing.

The Search Engine Marketing (SEM) Manager will manage all paid search campaigns on Google, as well as other search and display marketing campaign. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.

Responsibilities:

Track, report, and analyze website traffic and PPC initiatives and campaigns

Research and analyze competitor advertising links

Execute marketing test campaigns, collect and analyze campaign data and results.

Carry our keyword research and trends

Performing on-page SEO optimization

Performing off-page SEO optimization

Develop and implement link building strategy

Implementing and integrating pixel tracking from different ad networks 

Developing effective digital marketing strategies

Improve page rank, domain rank and keyword rank per web-page

Work with the development team to ensure SEO best practices are properly implemented on newly developed code

Work with editorial and marketing teams to drive SEO in content creation and content programming

Perform advertising bid and rank optimization

Optimize conversion rates per ads and keywords

Monitor and report conversion rate optimization per digital channels

Optimize ad copies and landing pages for search engine marketing

Optimize and reduce ad spend for digital campaigns

Monitor and optimize ad impressions, clicks, CTR to achieve better ROI

Prepare and present reports regularly

 

Requirements:

3 years of experience as SEO Specialist

Proven success in SEO

Critical thinker and problem-solving skills

Good time-management skills

Strong analytical skills and experience generating SEM reports

Well-versed in performance marketing, conversion, and online customer acquisition

Up-to-date with the latest trends and best practices in search engine marketing

 

Must skills:

Knowledge of all CPM, CPC, CPA, CPL, CPV ad costing models is a must

Knowledge of ROAS, ROI calculation is mandatory

SEO Search engine optimization

SEM - search engine marketing

PPC - Pay-Per-Click management

CRO - Conversion rate optimization

 

Desired skills (will be a plus):

Media buying

Native advertising

Affiliate management

Google Ad Certificates

Previews experience with iGaming PPC management

Knowledge of iGaming KPIs

 

BOSS.Gaming solutions is an independent software developer and provider of iGaming solutions. BOSS. develops gaming platform, affiliate system, payment solutions, own online games and White label solutions. BOSS. Gaming provides consulting services and helps to get a license, develop strategies, offers technical and operational support and assists clients with getting business results.

 

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