Posted in: Other in United Kingdom | Posted: |
Location: Diss, Norfolk, IP22 4RG
Salary: circa £30,000 per annum dependant on experience
Reports to: Marketing Manager
About Us:
At Glazing Vision, we are dedicated to revolutionising the rooflight/construction industry by providing innovative solutions for both commercial and residential projects. We aim to redefine the possibilities of architectural rooflights. As a growing global company, we are seeking a PPC Specialist to join our in-house team and drive the success of our B2B, B2C, and E-commerce advertising campaigns.
Job Description:
As a PPC Specialist at Glazing Vision, you will be responsible for planning, implementing, and optimising our pay-per-click advertising campaigns across various platforms. You will play a crucial role in driving traffic, generating leads, and increasing conversions for both our B2B and B2C audiences. Additionally, you will oversee our E-commerce advertising efforts through Rooflights. com, maximising our online sales and revenue.
Responsibilities:
* Develop and execute PPC strategies to achieve company objectives, including lead generation, brand awareness, and sales growth.
* Conduct keyword research, ad copywriting, and ad targeting to optimise campaign performance and maximise ROI.
* Manage and monitor PPC budgets, ensuring efficient allocation of resources across campaigns.
* Perform ongoing analysis of campaign metrics and provide actionable insights and recommendations for improvement.
* Stay upto-date with industry trends and best practices in PPC advertising, implementing new strategies to stay ahead of the competition.
* Collaborate with the marketing team to align PPC efforts with overall marketing initiatives and business goals.
* Implement A/B testing and other optimisation techniques to continually improve campaign performance.
* Monitor and report on competitors' PPC activities, identifying opportunities and potential threats.
Skills and Qualifications:
* Proven experience managing PPC campaigns across platforms such as Google Ads, Bing Ads, and social media advertising (Facebook, LinkedIn, etc.).
* Indepth knowledge of PPC best practices, including keyword research, ad copywriting, bid management, and conversion tracking.
* Strong analytical skills with the ability to interpret data, identify trends, and make datadriven decisions.
* Experience with Ecommerce PPC campaigns and familiarity with platforms such as Shopify, WooCommerce, or Magento.
* Excellent communication skills, both written and verbal, with the ability to articulate PPC strategies and campaign performance to stakeholders.
* Detailoriented with strong organisational skills and the ability to manage multiple projects simultaneously.
* Google Ads certification and other relevant certifications (e.g., Google Analytics, Facebook Blueprint) are a plus.
Bachelor's degree in marketing, Advertising, Business, or a related field preferred.
Why Join Us:
* Opportunity to make a significant impact in a rapidly growing company.
* Collaborative and dynamic work environment with room for creativity and innovation.
* Competitive salary and benefits package.
* Ongoing training and professional development opportunities.
* Be part of a team that is passionate about reshaping the future of architectural rooflights and products.
If you have a passion for PPC advertising and want to contribute to the success of a forward-thinking company, we would love to hear from you! Apply now to join the Glazing Vision team