Marketing Manager

Responsibilities:
Demand Generation and Conversion
* Generate demand for the their platform through targeted marketing strategies.
* Nurture leads and facilitate the conversion of potential clients to active platform users.
* Using your marketing expertise to generate demand for the platform and convert leads into active users.
Strategic Planning:
* Develop and execute strategic marketing plans with measurable outcomes, focusing on the letting and estate agent sector.
* Utilise your experience to identify key marketing channels and tactics for maximum impact.
* Implement strategies for lead generation, customer engagement, and conversion tracking.
Event Planning and Participation:
* Plan, manage, and participate in, in-person and virtual events tailored to landlords, letting and estate agents.
* Leverage your network to enhance their presence in relevant industry events
Digital Advertising and Brand Awareness:
* Use your proven track record in digital marketing to plan and manage effective advertising campaigns, in particular PPC and social media.
* Drive brand awareness through targeted campaigns within the property letting sector, through thought leadership articles and advertorials.
* Be a representative of the brand, maintaining a professional and knowledgeable presence.
Content Marketing and Social Media:
* Develop and implement content marketing strategies tailored to property lettings professionals.
* Utilise social media platforms to enhance brand visibility and engagement.
Stakeholder Relationships:
* Build and nurture relationships with key internal stakeholders, including product and customer success teams.
* Collaborate with colleagues to ensure a cohesive and integrated approach to business development.
Industry Knowledge and Thought Leadership:
* Stay informed about compliance obligations in the lettings industry.
* Speak with authority on solutions that ensure compliance and position the client as an industry leader.
Become an Authority in Property Safety Certification:
* Support them in establishing authority in property safety certification through strategic initiatives.
Qualifications:
* Proven track record in marketing within the landlord, letting and estate agent sector.
* Extensive experience in developing and executing successful marketing plans.
* Strong network and established contacts within the landlord, letting and estate agent sector. Familiarity of the UK property technology space and its role in compliance.
* Proven experience in developing and executing marketing plans.
* Expertise in planning and managing digital advertising campaigns (PPC and social)
* Experience organising and participating in both in-person and virtual events.
* Strong presentation skills and ability to create compelling content for various channels.
* Familiarity with ROI measurement and reporting.
* Ability to work towards and exceed sales targets and quotas