Posted in: Marketing in South East England | Posted: |
E-Commerce Manager
Role Overview: As the E-Commerce Manager, you will be at the forefront of online operations, taking charge of the portfolio of websites to ensure they are not only effective and up-to-date but also aligned with overarching business objectives. Your role will be pivotal in boosting revenue, enhancing user experiences, and spearheading the triumph of e-commerce initiatives.
Website Management:
Oversee the daily merchandising and maintenance of our e-commerce websites, prioritising an exceptional customer journey and user experience across all platforms.
Work closely with agencies to implement PPC and SEO strategies aimed at enhancing website visibility and driving traffic acquisition.
Collaborate with customer service and development teams to address customer feedback and resolve website usability issues promptly.
Partner with a 3rd party platform provider to craft and execute a robust personalization strategy aligned with our marketing goals and customer segments.
Implement A/B testing and other optimization techniques to refine personalization efforts and enhance results. Data Analysis and Insights:
Utilize cutting-edge data analytics tools to monitor e-commerce performance and analyze key metrics to drive improvements in user experience, customer journey, and conversion rates.
Deliver regular reports and insights on website engagement to stakeholders, enabling informed decision-making and action.
Monitor and evaluate the effectiveness of marketing endeavors, providing recommendations to cross-functional teams for strategic adjustments as necessary. About You:
Minimum of 3+ years' experience in a similar e-commerce role.
Proven track record of driving B2C sales growth through online channels.
Strong understanding of e-commerce platforms, website management, and digital marketing strategies.
Proficiency in e-commerce analytics tools and a knack for data-driven decision-making.
Exceptional leadership and team management skills, with a focus on fostering a collaborative work environment.
Outstanding communication, problem-solving, and project management abilities. If you're passionate about e-commerce, driven by data, and ready to take on a challenging yet rewarding role, we want to hear from you