Posted in: Marketing in London | Posted: |
Our client has an exciting opportunity for a Product Marketing Manager to join the team.
Location: London (Hybrid)
Salary: Competitive
Product Marketing Manager – The Role:
As the Product Marketing Manager, you'll oversee the strategy and execution process for product launches. Collaborating with cross-functional teams, you'll ensure seamless launch operations. In tandem with the product manager, you'll establish the strategic direction and inspire a matrix team to drive operational initiatives and meet launch objectives.
A key aspect of this role involves developing internal content to ensure alignment among stakeholders on overarching goals. Additionally, you'll deliver high-quality content that can be utilised by cross-functional teams to generate various outputs.
Product Marketing Manager – Key Responsibilities:
- Define the Go-To-Market strategy and manage the execution plan.
- Project Coordination: Collaborate with the project manager to assemble the appropriate team for specific launch tasks.
- Facilitating Cross-Functional Collaboration: Guide collaboration among sales, marketing, legal, operations and finance teams to ensure alignment on the GTM plan and a successful launch.
- Market Insight: Lead market research and competitive analysis to uncover key trends, customer needs, and growth opportunities.
- Strategic Product Launch Planning: Spearhead the creation of product launch plans, i-incorporating storytelling to convey the end-to-end value proposition. Ensure alignment with business and revenue goals, maintaining relevance in the market to stimulate demand generation and pipeline growth.
- Content Creation: Develop commercial training materials to equip colleagues with effective product communication skills. Create engaging messaging and positioning to resonate with target audiences, supporting Marketing department in producing customer-facing assets.
- Pilot Phase Oversight: Contribute to the management of the pilot phase or soft launch. - Develop pilot templates outlining entry/exit criteria and objectives, facilitating smooth execution.
- Ensure channel readiness ahead of launches.
Product Marketing Manager – You:
- Demonstrate experience developing GTM plans and executing successful product launches
- 3+ years in payments industry experience
- Ability to lead and handle multiple time-sensitive launches
- Comfortable navigating and influencing a complex and matrixed business environment in full autonomy
- An inquisitive mind with strong communication, data analytics and copywriting skills
- Proven track record in crafting compelling positioning
- Strong campaign management skills: multichannel campaign strategy, management and executional experience (Acquisition, In-life, Up-selling & cross-selling, retention)
Product Marketing Manager – Benefits:
- Opportunity to be part of a rapidly scaling and market leading Fintech business
- Flexible working
- Health and Wellbeing ethos including regular wellness sessions, fitness and nutrition and other events as well as supported by internally qualified mental health first aiders
- Family friendly enhanced benefits/policies
- Pension
- Healthcare
- Life Assurance
- Social events and team building
- Celebrations
To submit your CV for this exciting Product Marketing Manager opportunity, please click ‘Apply’ now