Marketing Executive

Micheldever Tyres is looking for a creative Marketing Executive with experience of Paid Social Media Marketing Campaigns to develop Local Marketing campaigns that drive customers into both Protyre Autocare centres and independent dealers. This may be a new centre that is opening, a response to a local competitor, or a request from a Centre Manager/independent dealer to chase a short-term sales target.
* Position: Marketing Executive
* Location: Southam
* Benefits include Staff Discount, Retails Vouchers, Life Insurance, Pension (see full list below)
* Hybrid Split: 2-3 days in the office, 1-2 days working from home.
The campaign can take any form – from a direct marketing e-shot, to new signage, local advertising or sponsorship, Social Media activity or a local Press Release. Working collaboratively with Marketing, Retail and Wholesale colleagues to ensure consistency in approach, your role will be to engage with the centre/dealer, developing innovative ideas:
* Creating a series of effective Local Marketing campaigns
* Deploying a steady stream of effective Local Marketing campaigns
* Effective management and reporting
* Collaborative working with fellow Marketing Managers/Execs
About You:
* You will have excellent administration experience, ideally B2B / B2C
* Have the ability and experience to write good press releases and create email campaigns
* Have the experience of boosting advertising through paid social media.
* Be Analytical with the ability to manage spreadsheets
* An understanding of the automotive industry and/or Tyre market from a consumer/trade perspective would be an advantage but not essential
Benefits: Employee discount, Retail vouchers, Life Insurance, Pension, Eye Care Vouchers, Buy/Sell Holiday option, Flu Jab, Employee Assistant Program, Long Service Recognition, Enhance Maternity and Paternity payments, Cycle to Work, Charity Match
A full job description is available upon request