Posted in: Executive Management in Los Angeles | Posted: |
Job Description
As the Manager, Strategic Planning you will contribute to the assigned brands' overall strategic communication direction. Our clients are two national restaurant brands with a combined 2,700+ locations and are known for their menu's flavorful fusion of choices and late night drive-thru service. You will report into the Senior Director, Strategy and working with the Communications Planning team, to contribute to research and insights. This is a hybrid opportunity based in Los Angeles, CA. To be successful in this role, it is important that you are, curious, creative, analytical, and a team player. Your collaboration will help inform the media strategy and how the strategy will come to life in media. Managers must exhibit an understanding of consumer, category and cultural trends related to their brand to help inform the media strategy.
Responsibilities:
Support daily strategic work for client(s)
Work with Insights team to develop consumer profiles and consumer insights/media consumption behaviors
Translate data into meaningful insights that unlock deeper consumer understanding
Stay on the pulse of category, media and cultural trends, keeping clients and agency partners abreast of important insights
Contribute to the communications strategy and framework to for annual strategy and long term objective strategies to guide media planning choices
Partner with our teams, media vendors and creative agency on strategic media opportunities and implementation of strategies
Participate in multi-functional brainstorms for big idea generation
Monitor competitive activity to identify unique ownable opportunities that break category norms