Posted in: Marketing in Los Angeles | Posted: |
Job Description
Co-develop and implement comprehensive digital marketing strategies to drive traffic, engagement and conversions online including Amazon, Instacart and multiple grocery (url removed) websites such as (url removed)
Plan, create and optimize paid media campaigns maintaining budgets and key metrics
Analyze campaign performance data, keeping dashboards updated and providing actionable insights to drive traffic, increase conversions and maximize ROI
Monitor, analyze, and report on KPIs & Insights and present to leadership team on findings to help make build strategy
Use brand and sales data to inform digital strategies and ensure they are compliant with the specific retailer and cohesive with the brand and media plans
Conduct keyword research, competitive analysis, and tracking to inform and refine ad strategies
Maintain campaign calendars, ad budgets, payments, creative assets and approvals and to be able to bring all the parts together to deliver within deadlines
Collaborate with cross-functional partners including brand, sales, trade marketing, media, the creative agency and the legal compliance team.