Brand Manager

Who We Are
Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.
How You Will Make an Impact
Reporting to the Sr. Brand Director, the Sr. Brand Manager for Frida Baby will be responsible for commercial marketing strategies across the core portfolio and new product development. The Sr. Brand Manager will partner with Finance, Sales, Ecomm, Media, Creative, Operations, and R&D to deliver annual revenue and margin goals. The ideal candidate is both strategic and an analytical thinker who has a passion for building mission driven brands. Responsibilities to include:
Define and cross-functionally coordinate go-to-market plans for new product launches, while also monitoring performance and identifying opportunities for optimization to ensure budget delivery.
Define messaging strategy and oversee creative development of commercial assets to support new product launches and core product renovations (packaging, ecomm, ISM, paid social).
Support the development of annual and quarterly briefs to cross-functional teams (brand-building, design, media, sales) that define the business priorities and executional plans for the brand.
Work cross-functionally to measure the impact of paid, owned and earned activation on sales, applying learnings for future brand planning briefs.
Support the development of line review material for the purposes of retailer sell-in of new products and expansion opportunities that unlock growth for the business.
Become a subject matter expert on the brand, consumer and portfolio to help inform day-to-day decisions on the business.
Collaborate cross-functionally to routinely evaluate the performance of products in market to refine plans, SKU strategy and maximize growth opportunities.
Ad hoc market analysis and desk research to understand category trends and insights that inform our marketing strategies.
What You Will Need
Bachelor’s Degree in Marketing, Business, Data Analytics, or similar focus
2-4 years of experience in CPG Brand Management 
Experience pulling, analyzing and visualizing Nielsen and/or IRI data
Strong business acumen with an in-depth understanding of the many variables that contribute to sustainably growing a brand and business
Excellent communicator and collaborator with strong written, verbal, and presentation skills
Proficient in Microsoft Office Business Suite including PowerPoint and Excel
Ability to manage multiple projects at once, strong organizational skills
Proactive, can operate autonomously, but also collaboratively as part of a team
Who You Will Work With
Frida is an organization that values collaboration and community. As the Brand Manager, you will work closely with Finance, Sales, Ecomm, Media, Creative, Operations, and R&D teams.
Our Ways of Working
Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.
Why You Will Love Working at Frida
Robust health benefits including:
Comprehensive medical, vision, and dental plans
Employer paid life insurance
Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability
FSA & HSA
401k matching up to 4% with immediate vesting
Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater
Flexible paid pregnancy and parental leave
Weekly wellness programming including manicures & pedicures, massages, and carwashes
Dog friendly office - feel free to bring your best buddy with you to work!
Learning & development opportunities for professional and personal growth
Company-wide events & outings- we know how to throw a party! Team engagement is at the epicenter of our culture, whether it’s getting together for our annual Fam Jam bash or giving back to our community through a day of service
Exclusive employee product discounts
Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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