Digital Marketing Manager, Global

Exotec is at the forefront of technological excellence in order to redefine the relationship between humans and robots. Our solutions are contributing to the success of some of the largest brands in retail and e-Commerce by revolutionizing the way they fulfill their orders to the end consumers, all while mitigating labor constraints and increasing workplace safety.
Through the unification of artificial intelligence and high-performance hardware, our robotic solutions are now deployed across the globe and our exponential growth has led us to become the first industrial unicorn in France.
Working at Exotec is an exciting opportunity to give purpose to your skills. Learn and grow with over 800 ExoPeople (and counting!) around the world to help turn your ideas into a reality.
The robotics revolution is just the beginning at Exotec. Will you be part of it?
Responsibilities
Create, optimize and execute Exotec's global digital marketing strategy for a variety of paid and owned channels including Paid Search, Paid Social, Display, Email, Web, etc.
Develop and implement effective search engine optimization (SEO) strategies
Own the day to day management, optimization and strategy of Exotec's website
Create strategic briefs and partner with other Marketing team members to translate those briefs into compelling ad copy, visual assets and landing pages for use in all digital campaigns
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Conduct digital benchmarks on a regular basis with key key competitors to determine opportunities to improve our digital approach
Manage day-to-day relationships with contracted agencies and internal team to successfully deploy marketing campaigns
Collaborate with finance staff to set and stay within budget
 
Requirements
5-7 years of relevant, hands-on experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Advanced in Google Analytics, Tag Manager and Optimize
Experience with Salesforce & Pardot Experience with GDPR Regulations and Execution
Working knowledge of HTML, CSS, and JavaScript development and constraints
Excellent English communication and rapport-building skills with the ability to bring several stakeholders together and lead toward decision
Strong project management skills and attention to detail
B2B tech company (or within a similar fast-paced industry) experience
Experience working in an international environment
Travel up to 20% to attend trade shows and conferences, as needed
Benefits
Competitive salary with annual bonus potential
Comprehensive medical, dental and vision coverage
Generous vacation and time off policy
Retirement savings plan (401(k))
Eligibility to participate in Employee Share Option program after 1 year of employment
Continuous opportunities for training and development
Exotec is an equal opportunity employer and all applicants will be considered without regard to race, religion, color, sex, gender, sexual orientation, pregnancy, age, national origin, ancestry, physical or mental disability, medical condition, military or veteran status, genetic information, marital status, ethnicity, or any other protected classification, in accordance with applicable federal, state, and local laws. We provide an inclusive work environment that respects all differences.