Analyst, Commerce (CPG Client)

Job Description
Overview:
The Commerce Analyst is the day-to-day steward of Commerce media for assigned brands, and is responsible for monitoring and maintaining campaign development, activation, and innovation. The Analyst will develop and maintain strong knowledge of their client businesses and apply Commerce understanding to help deliver against their needs/objectives. They will work closely with their Manager in the development and communication of all recommendations.
 
Role Objectives:
Gather and analyze keyword, competitive, and level research necessary to build new campaigns
Responsible for gathering necessary data for plan development
Build keyword and product campaigns across retail programs
Responsible for presenting recommendations and applying client feedback to campaign proposal
Upon campaign approval, responsible for building flowchart and loading authorized buys in Prisma
Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
Primary party responsible for trafficking approved plan for retail partners
Primary party responsible for QA of all campaign components prior to launch
Monitor and maintain campaign budgets, pacing, and bid adjustments to hit client KPIs
Proactively advocate for campaign adjustments based on performance trends
Monitor campaign performance and competitor landscape
Development and implementation of optimizations and/or testing plans
Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items
Build clear, concise, and cohesive quantitative analyses inclusive of strong data visualization
Actively participate in client status and reporting calls, including presentation of reporting
Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and draft compilation billing for manager approval
Responsible for resolving billing discrepancies in partnership with client strategy and billing reconciliation team
Responsible for learning all relevant tools for reporting, analytics, and competitive analysis
Develop strong working relationship with client teams and partner agencies (where applicable) by helping to create a seamless communications process
Establish professional, productive rapport with sales representatives/media vendors
Demonstrate creativity and agility when problem solving
Work closely with manager to establish priorities and manage workload
Timely delivery of all work
Successful completion of training programs and requisite certifications