Posted in: Retail in Chicago | Posted: |
Job Description
WE WELCOME REMOTE U.S. BASED CANDIDATES.
We're seeking a smart, energetic Retail Sr. Campaign Manager who is passionate about Sponsored Ads within Amazon, Walmart, Target, and other top retailers. You will report to the VP of Programmatic, and have a focus on B2C advertising, account management, and client communication, as well as will support in campaign development, the creation of marketing materials, and cross-functional team efforts. You will be taking the lead on certain Retail accounts, leading advertising and/or account management.
Responsibilities:
Oversee and mentor a team with Junior campaign managers.
Research existing clients and compile industry research, competitive data and platform information.
Use data to make strategic and informed decisions leading to campaign creation, optimization opportunities, and client recommendations.
Plan, execute, and optimize Sponsored Ads campaigns, including keyword research, budget pacing, and reporting.
Manage day to day Seller/Vendor Central operations, such as inventory management, account health checks, inventory forecasts and suggested replenishments, detail page copy optimization, and promotional/coupon planning.
Own the day to day communication with select clients for advertising and/or account management strategy and operations.
Stay on top of e-commerce industry trends and use data and information to adapt existing campaign strategies.
Research the latest platform news to support client recommendations.
Pull advertising reports to ensure client KPIs are being met.
Experience with identifying optimization opportunities and making media recommendations.
Participate in campaign brainstorming sessions.
Ability to develop and maintain promotions and content calendars for various platforms.
Creating copy for products as necessary
Request and keep track of all ongoing projects from campaign teams to creative teams
Research and practice, stay ahead of the latest updates regarding tools, techniques, and methods related to retail platforms.