Customer Marketing Manager (Enterprise Healthcare Software)

Job Description
The Customer Marketing Manager will play a key role in developing and executing customer marketing strategies to drive customer advocacy and expansion. This role will work cross-functionally with the Revenue, Customer Success, and Product teams to develop customer marketing campaigns, experiences, and collateral to deliver an exceptional customer experience and drive growth.
Key Responsibilities 
Develop and execute Authenticx's customer marketing strategy to drive customer retention and expansion. 
Build rapport with customers to increase customer advocacy, tell their stories, and drive revenue opportunities. 
Manage and execute customer events and groups, including our annual summit and Customer Advisory Board, to drive engagement, community, and expansion 
Develop and execute customer marketing programs through a variety of channels, including email, events, webinars, direct mail, and account-based marketing 
Identify and leverage Authenticx’s biggest advocates to develop customer referrals, testimonials, and case studies  
Create impactful customer emails, including automated workflows, to drive adoption, retention, and renewal 
Collaborate cross-functionally to develop collateral, campaigns, experiences, and for Authenticx’s customer base 
Track and analyze program performance, effectiveness, and ROI. Use data to inform strategy and next steps.