Vice President of Product Management- CPG

Company: Epsilon
Job type: Full-time

Job Description
About this role:
We are looking for a talented product management professional to join the Epsilon product management team in the role of VP of Product Management, Vertical Solutions, CPG. In this role, you will be responsible for developing and executing product and growth strategies for advertising and marketing technology products that serve iconic CPG brands. To do this, you need to be experienced in conducting market analysis, using client and buyer insights, and understanding industry and technology trends to develop products and solutions that are valued by our clients. Strong analytical, collaboration, and communication skills are essential as you work closely with other product managers, sales leaders, and senior executives internally and externally.
Responsibilities will include:
Act as vertical advocate and play the primary role in defining and driving the vision, roadmap, and business strategy for the CPG vertical.
Collaborate with key stakeholders to set go-to-market priorities, product adoption goals, and track revenue growth or other key performance indicators.
Synthesize market feedback to find revenue growth opportunities and competitive threats. Define client challenges, size opportunities, and prioritize initiatives for the emerging verticals that are differentiated, scalable, and repeatable.
Report progress against established goals to senior management. Proactively implement adjustments to plans when they start to go off track.
Train cross-functional teams on the “what, why and how” of the CPG solutions so the teams to understand, embrace and evangelize the vertical solutions.
Work with marketing and sales to drive vertical customization of product positioning, case studies and marketing collateral that clearly articulates Epsilon’s unique market differentiation.
Support the sales team by taking part in client conversations and new business pitches as needed.
Ideal candidate would have the following qualifications:
15+ years of experience of progressive experience with 10+ years of product management experience with AdTech or MarTech solutions, and 5+ years as a people manager.
Direct, relevant industry experience with CPG; a thought leader in CPG.
Owned several products or solutions from introduction through launch and into maturity.
Experience effectively influencing stakeholders and driving resolutions.
Strong communication, persuasion, and presentation skills.
BA/BS degree. Advanced degree and/or MBA desirable.

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