Analyst, Paid Search

Job Description
The Analyst, Paid Search is responsible for monitoring and maintaining media campaign development and activation on search channels. The ideal candidate requires proficiency in math, strong analytical skills, attention to detail as well as creativity and an overall interest in and understanding of how consumers leverage search media in the decision path.  
Role Objectives:
Gather research necessary to build a new campaign 
Assist the manager in gathering necessary data for plan development 
Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received 
Primary party responsible for trafficking approved plan 
Monitor and maintain campaign budgets, pacing and bid adjustments 
Active monitoring and management of performance and competitive landscape 
Monitor and optimize paid search performance to meet business objectives 
Develop and implement optimization recommendations and/or testing plans
Utilize bid management tools as well as Google, Bing and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns 
Pull and analyze data to inform campaign reporting and helping to build insights 
Maintain monthly billing and partner with client strategy and billing reconciliation team to reconcile discrepancies
Learn all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Benchtools, Google Trends 
Work closely with manager to establish priorities and manage workload 
Timely delivery of all work 
Stay informed on search industry trends and new tools and ad formats 
Successful completion of training programs and requisite certifications 
Foster strong relationships with internal teams and client groups