Associate Director, Strategy

Job Description
The Associate Director, Strategy serves multiple clients and brands, leading strategists in defining how the brand engages with customers, prospects, and stakeholders. Associate Directors sell through visions and strategic programs to clients, working with the Account Services team to define brand and product experiences and journeys aligned to the client’s business objectives, ensuring that all marketing interactions are on strategy and on brand. Associate Directors are responsible for managing people, working with strategists to define individual objectives and development opportunities.
Your Responsibilities:
Review client objectives and inputs to develop short and long-term integrated marketing and experience strategies.
Define strategic solutions to complex and ambiguous client problems.
Lead and manage strategy creation and implementation across multiple clients.
Work with the Account Services team to develop strategy briefs.
Lead development of strategies of client campaigns and projects, providing Creative, Media, Data Intelligence, and Technology teams direction to ensure the marketing and experience programs are on strategy and on brand.
Define and manage strategy roadmaps, aligning campaigns and programs to create client outcomes.
Oversee the implementation of marketing campaigns using marketing technology platforms in partnership with Creative and Technology.
Review concepts and test experiences throughout creative and development phases to provide additional input or recommendations on client and project strategy.
Evaluate results of marketing programs and experience journeys to establish testing opportunities and optimize performance over time – defining and implementing test and learn programs.
Develop and deliver strategic client presentations.
Perform secondary research on industry trends, reports, and consumer trends to develop insights on performance, segmentation, and experience features.
Support the generation of new business and revenue opportunities by working with Account Services, Creative, Data Intelligence, and Technology on strategic development.
Responsible for day-to-day work planning and career management of direct reports.