Posted in: Administrative and Support Services in United States | Posted: |
Publishers Clearing House (PCH), with offices in New York City and Jericho, is looking for an Analyst – Digital Analytics & Platforms who is passionate about providing strategic and analytic insights to drive customer engagement, monetization, and business growth through utilization of mobile and web analytics platforms. The ideal candidate will have a strong understanding of digital analytics for both websites and apps with proven ability transfer data into actionable insights to inform decisions around marketing, customer engagement/experience, and monetization. Key areas of responsibility include insights, reporting, education, data validation and platform management.
As a member of the Analytics Team, you will partner with marketing, product, and IT to influence business strategy through web/app analytics, providing support in platform utilization and adoption. You will serve as the subject matter expert for customer data and analytics platforms. The primary measure of success will be the ability to provide actionable recommendations from business questions delivered from analytics platforms. You will work with analytics counterparts across data-science, business-intelligence, and insights to conceptualize and translate questions to actions and outcomes.
Job responsibilities include but are not limited to:
Be the Subject Matter Expert, both technically and functionally, on web analytics platforms performing complex and challenging analytics efforts. Query, manipulate and transform data from multiple sources to produce a comprehensive view of user behavior within web and app properties to answer business questions.
Support the maintenance and development of the web analytics platforms, work with Technology team to maintain data collection and integrity, identify gaps in the data capture strategy; and provide data tracking and implementation requirements for new technical or tagging enhancements.
Partner across analytic functions, business stakeholders, and vendors to leverage various data sources and deliver analysis and reporting solutions that provide deep insights into customer behavior across our website/apps.
Stay current on the latest tools, strategies, and trends in the PCH analytics ecosystem.
Participate in industry forums and leverage vendor relationships to bring leading industry knowledge and best practices in web and app analytics to PCH.
Requirements
Bachelor’s Degree in Quantitative field; Finance, Analytics, Statistics, Economics or related field
4+ year relevant experience
Expert SQL knowledge and experience, authoring complex queries working with variety of data platforms
Expertise and experience in web/app analytics tools around implementation, tag management and business application: Google Analytics, Adobe, Mixpanel
Applied knowledge of cloud and big data platform and tools (e.g., GCP, big-query, Hadoop, Python)
Knowledge of a reporting / BI tool such as: tableau, Looker Studio
Applied knowledge and experience working closely with IT & Dev teams
Knowledge of testing-experimentation setup (A/B) and statistical techniques for measuring effectiveness of marketing and customer experience optimization
Superior Excel and PowerPoint skills
Strong Communication and project management skills
Self starter who can manage multiple priorities with limited supervision
Benefits
Publishers Clearing House (PCH), headquartered in Jericho, NY, and with offices in NYC, Portland, ME, and Austin, TX is a leading direct-to-consumer company offering a broad range of products, digital entertainment services to consumers as well as customized solutions for advertisers. Our continued success in today’s new digital publishing environment is built on PCH’s unique, free-to-play, chance-to-win value proposition, which enables individually personalized offers based on the trusted first-party relationship we maintain with millions of consumers and is fueled by the excitement of the Publishers Clearing House brand.
Join our winning team and apply today!
This position is based in Jericho, NY with the ability to work remotely up to 3 days a week. Candidates must reside in the NY tri-state area
PCH is an Equal Opportunity Employer
The salary range for this position is $75,000 - $110,000 per year. The salary range and/or hourly rate listed is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job advertisement and may be modified. When determining exact compensation, several factors may be considered (e.g., years of relevant experience, education, skills, and budget).