Posted in: Administrative and Support Services in New York City | Posted: |
Job Description
About the Role:
We are seeking a Sr. Analyst to join our growing analytics capability working in Customer Experience platforms. The Sr. Analyst is responsible for the development of best-in-class marketing analytics deliverables and actionable insights, working in partnership with an extraordinary, faced-paced team driving transformational health care support for patients.
The expectation for this role is to take ownership of the entire analytics process – data-gathering, through to finalized insights and client presentation. The successful candidate will have a mix of technical and non-technical client-facing skills: we are looking for an individual that is not only passionate about and comfortable with working within diverse sets of data – but also someone who gets excited about finding meaning within that data to successfully transform our client’s business and marketing challenges.
Responsibilities:
Work closely with internal strategy teams and external strategy & analytics partners to develop disruptive customer insights and actionable recommendations based on learnings from the data.
Own complete delivery cycle of ongoing analytics deliverables, including integrated marketing dashboards
Gather business requirements for analytics deliverables, including documentation of data architecture requirements, measurement planning, and front-end wireframes
Manage and integrate data from a wide variety of sources, including (but not limited to) CRM including Email, Direct Mail, App, SMS, Web and Social Media.
Develop & maintain detailed documentation of deliverables
Serve as the subject matter expert for the context of the data
Partner with implementation teams for web analytics tagging development, measurement plans & QA