Posted in: Other in New York City | Posted: |
Job Description
We are looking for a Strategist who is adept in CRM marketing with the ability to lead internal and external strategy discussions. This role will manage different brands in the same industry- the ability to manage nuances for each brand while finding synergies across the category will bring success in the role. This role is temporary and is set to end in August 2024.
Account Stewardship
Lead strategic & program recommendation conversations with the client.
Provide oversight on day-to-day strategy needs.
Partner with both Account and Creative teams to ensure excellence of work.
Work closely with Data to identify new testing opportunities.
Collaborate with manager in the development of incremental opportunities.
Defend strategic direction or work as needed.
Provide strategic oversight on creative development.
Program Responsibilities
Develop program creative briefs for CRM channels.
Identify additional cross channel channels messaging opportunities.
Have an understanding of testing ideas.
Thought Leadership
Conduct industry & channel research to find new ways in.
Create and maintain industry competitive analysis reports.
Develop annual best practices reports for internal and external teams.