Vice President of Media Relations

Job Description
Dentsu Creative Public Relations is looking for an experienced Vice President of Media Relations to serve a range of clients across industries. In this role, you will lead a team of media relations specialists and provide counsel on proactive and reactive media engagement strategies on behalf of our clients.
You will develop a detailed knowledge of client brands (business, services, products, perceptions) alongside client leaders to offer creative solutions for their biggest challenges. Through an understanding of the media landscape and a broad network of relationships, you'll be tasked to deliver strategic storytelling recommendations that align with client goals.
You will report to the EVP, Public Relations.
 
What You'll Do
Lead a team of media relations practitioners who can put Dentsu Creative clients at the center of conversation
Leverage a deep bench of reporter relationships to help clients earn coverage while developing and nurturing relationships with national and local media across client verticals
Stay ahead of the media landscape, tuning into evolving ways of working, newsroom shifts and emerging platforms
Be a voracious consumer of media, constantly immersed in pop culture, trends, and news with an eye towards what's new and what's next
Develop media relations strategy and drive compelling storytelling for Dentsu Creative clients
Decipher and use audience insights and media intelligence to build effective strategies
Oversee the production of assets, including news releases, pitch notes, media advisories, case studies, etc.
Oversee coordination of press events
Partner with our analytics group to deliver agency thought leadership on moments affecting brands (cultural headwinds and tailwinds) and to develop coverage audit and analysis reporting
Be a senior media relations advisor to internal client leadership teams
Play an integral support role in service of organic growth and new business development