Senior Account Executive/Account Supervisor, Paid Media and…

Company: BCW North America
Job type: Full-time

Senior Account Executive/Account Supervisor, Paid Media and Media Partnerships
New York, NY
What does it mean to be part of BCW and the WPP network? It means being a part of a global, multi-faceted, multi-talented creative engine, with access to countless places you can grow.
As the global communications agency built to #movepeople, BCW guides client partners to powerful, culturally relevant ideas, programs and messages that inspire their key stakeholders to think differently, feel deeply and act urgently.
BCWs commitment to moving people starts with our employees. Here youll find ways to ignite your growth while doing meaningful work for exceptional clients in an environment that prioritizes your success, compels collaboration and celebrates learning. Were committed to moving our people forward in their careers and helping them grow as people and professionals.
We wholly believe that creating truly inclusive and innovative solutions is critical to our success, so Inclusion, Diversity, Equity and Accountability (I.D.E.A.) are embedded into everything we do for our people, agency, clients and the communities we serve. We strongly encourage applications from talent across all dimensions of race/ethnicity and the LGBTQIA+, differently abled and veteran communities.
And while there is no one kind of BCW person, everyone at BCW has something in common: A mindset, a way of responding to challenges with openness, curiosity and a commitment to learning. BCW will feed that drive by rewarding courageous tenacity and nurturing your dynamic career.
The Role:
We are looking for a Senior Account Executive or Account Supervisor to join our Performance Media team in NYC. This person will be a digital media resource within the company, sought as a reliable point of contact for media planning and buying opportunities -specifically as it relates to media partnerships. This is an opportunity to work closely with the media team to develop strategic approaches and manage the day-to-day relationships and execution of media/publication partnerships.
The Team:
The Digital Marketing Team is where the storytelling of creative, scale of advertising and data & analytics connect. We take a data-first approach to everything with the ultimate goal of moving people across all industries and objectives.
What youll do as you move with us:
* Upload, execute and monitor media campaigns with attention to detail
* Act as a resource and field educational internal and external questions with professionalism
* Analyze campaign metrics and performance to highlight key takeaways, translating into client-facing communication in email, PowerPoint and Excel reports
* Develop reliable relationships and negotiate with clients, vendors and publications, as well as be the key point of contact throughout partnership programs
* Develop strategy for paid partnerships as it relates to a clients brand or larger campaign initiative
* Lead and project manage the team in ensuring all assets are completed and provided to full execute the campaign
* Handle operational structures like purchase orders, insertion orders, vendor contracts and NDAs, as well as track team hours and client budgets
* Train and attend trainings of direct marketing execution and new product updates, staying up to date on the changing advertising industry
Experience that contributes to your success:
* 4+ years of agency experience
* Prior work with media partners and publishers and thorough understanding of how to build and negotiate programs across each stage of the marketing funnel
* Understanding of basic media buyer vocabulary, such as performance KPIs, bidding and objectives
* Ability to lead media partnership programs from start to finish (from strategy to outreach to execution and measurement)
* Ability to budget and flight paid campaigns
* Ability to eloquently report/translate date to form insights and recommendations
* Proficient in Microsoft Office, particularly using PowerPoint and Excel for reporting and recommended strategy documents
* Excellent written and verbal communications skills along with strong attention to detail
* Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups
Bonus:
* Experience with paid media industry tools such as Facebook Ads Manager, Facebook Business Manager, Twitter Ads, LinkedIn Ads Manager, YouTube, Snap, Tiktok, Google Search, Google Display Network, Google Analytics.
* Experience in managing content production and working with creative teams
* New business experience
* Proficient in Microsoft Office, particularly using PowerPoint and Excel for reporting and recommended strategy documents
* Excellent written and verbal communications skills along with strong attention to detail
* Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups
More about BCW:
BCW is the global communications agency built to move people. BCW partners with clients in the B2B, consumer, corporate, crisis management, healthcare, public affairs, purpose and technology sectors to set strategic direction for all communications and create powerful and unexpected ideas that earn attention. Through an Earned-Plus offer earned media plus paid media, creative technology, data, AI and an expanding suite of innovative capabilities BCW moves people with power and precision to move its clients forward. BCW is a part of WPP (NYSE: WPP), a creative transformation company. For more information, visit [
BCW Mission:
Organizations and industries are evolving at a rapid pace while operating in increasingly complex, connected stakeholder ecosystems. To grow and thrive in this environment, our clients need to engage colleagues, consumers, customers and other key constituents who are more diverse, elusive and over-stimulated than ever before. They have to move people all kinds of people to think differently, feel deeply and act urgently.
We move people with power and precision to move our clients forward. Join us in #MovingPeople.
BCW is an Equal Opportunity Employer, EEO, AAE, MF/Disability/Vet, and we are proud of our diverse workforce.
Our organization participates in E-Verify. E-Verify is an Internet-based system that compares information from an employee's Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.

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