Paid Search Strategist

Company: Razorfish
Job type: Full-time

Job Description
What you’ll do:
Activate and manage SEM campaigns​
Build new campaigns, ads, and keywords based on client briefs​
Provide recommendations for new campaigns including tactics, spend and performance estimates etc.​
Perform optimizations based on insights from Search data​
Complete client reports with help from Search Coordinators​
Assist in training and developing of Search Coordinators
Account and client strategy development​
Optimize budget pacing, bids and bidding strategies, ads and more​
Pull data from multiple systems to create Excel reports​
Identify opportunities or insights during ongoing accounts from Engine systems and reports​
Create and update keywords lists, ad copy, landing pages, and ad extensions​
Provide insight and analysis and perform updates/optimizations to improve performance​
Help with the growth and development of junior team members​

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