Relationship Expansion and Retention Marketing Manager

Company: Umpqua Bank
Job type: Full-time

Umpqua is seeking a high-performing lead nurturing and customer relationship expansion specialist to join our team. The right candidate will possess experienced knowledge of B2B marketing, particularly utilizing digital and traditional techniques to nurture leads into qualified opportunities and to deepen relationships and loyalty with existing customers. Your passion for studying the customers journey from onboarding to loyalty and staying highly attuned to our unique brand will play a key role in helping to advance the banks growth with small, medium and large businesses. Reporting to the Director of Customer Journey Strategy and partnering with the Digital Marketing and Content Strategy teams, youll develop, deploy and optimize multi-channel nurture programs that increase the speed from MQL to SQL and help our bankers build demand for additional solutions that deliver customer value. Your experience in studying the needs of customers business leaders - as they consider important financial decisions and evolve their businesses will support customer nurture journey design and outreach cadence. Staying studied as to the performance of expansion and retention programs will guide optimization and lead quality efforts. Responsibilities Conceive and optimize nurturing, expansion and retention programs that decrease time from MQL to SQL and inspire customers to become loyalists Implement lead nurture and customer relationship best practices that integrate into the Digital Marketing and Content Strategy teams efforts Practiced understanding of the marketing technologies in service of customer relationship expansion: CMS, MAP, CRM (including lead scoring methodologies) In partnership with the Analytics team, support journey insights and a regular cadence for reporting and trend analysis In partnership with the line of business and sales partners share performance and learnings to maintain alignment Facilitate new approaches and techniques for enhancing lead nurturing and customer loyalty and referrals Manage the timely execution of customer nurture journey assets and programs Passionately advocate for the customer in all phases of relationship expansion Be a brand advocate ensuring the best qualities of our brand and aesthetic nuances live within each customer touch-point Qualifications 5-7 years experience managing B2B nurture and deepening marketing programs Strong relationship building and cross-functional project management skills 5 plus years in utilizing data and analytics to optimize relations expansion programs Highly team oriented with a demonstrated record of collaborating with peers, supervisors, line of business partners and creative agencies Experienced in conceptual development and translating ideas into team-based action Outstanding written, verbal and presentation skills Bachelors degree in marketing, business or a related field Demonstrated ability to collaborate and think creatively and iteratively Physical Requirements and Working Conditions Work involves: sitting walking lifting up to 25 pounds. No Travel No relocation offered About Us We do things a little differently here at Umpqua. Our retail stores serve as community hubs, our associates are given up to 40 hours of volunteer time each year, and were never satisfied with the status quo. But greatness has no finish line, so we continue every day to keep people at the center of everything we do. We focus on building relationships, understanding our customers needs and connecting to people in new and innovative ways always staying true to our mission of providing personalized banking for all people, whenever and however they prefer to bank. Umpqua Bank is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. We maintain a drug-free workplace and may perform pre-employment substance abuse testing.

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