Posted in: Other in Philadephia | Posted: |
Job Description
It's never just a piece of copy. It's an opportunity to make great advertising creative, to develop a relationship with our audience, to bring valuable healthcare information to people in need. That's our attitude at Digitas Health.
Digitas Health, an agency focusing on the pharmaceutical sector, is looking for a tough 'n' experienced Copy Supervisor to partner with us to lead copy development across one or more brands, ensuring clinical accuracy, editorial elegance and consistency in brand voice. In short, produce, appropriate copy and direct other Copy Writers to do the same.
You will have a winsome attitude, understand the interactive advertising landscape, and be anything but a yielding when it comes to enforcing copy development do's and don'ts.
Responsibilities:
Guide long-form copy development for one or more brand engagements across HCP & Consumer audiences in the pharmaceutical marketing sector
Know, like the back of your hand, the brand including trials, studies and patient profiles
Build relationships with Creative, Account & Client brand teams, such that each group identifies you as the holder of all copy, editorial and clinical knowledge for the brand
Partner with Creative, Account and Client teams to ensure copy that advances creative brief goals and accomplishes marketing goals
Point person for original (directed) copy development on assigned client engagements, including both tactical projects (websites and interactive marketing applications) and creative campaigns
Present to, build relationships with, and find applicable paths forward based on the critiques of client MLR (medical, legal, regulatory) teams
Build leadership cooperation with Editorial to engender obsessive attention to narrative consistency, voice & tone, and accuracy of content
Write, reference and annotate copy in preparation for medical/legal review
See copy decks and manuscripts through development and to launch (in partnership with Editorial)
Deliver fluent knowledge of interactive capabilities, content development and editorial flow
Develop original content for new projects, and collaborate with Medical Director when needed
Help mentor more junior Copy Writers