Associate Medical Director

Company: Digitas Health
Job type: Full-time

Job Description
The Associate Medical Director is a medical writer and mentor to copywriters on health care professional brands! He/she is responsible for generating promotional and educational content to be used in marketing to HCPs. In this capacity, the Associate Medical Director has oversight for the accuracy and relevance of content crafted for pharmaceutical, biotechnology, and device industry clients.
RESPONSIBILITIES
* Under the mentorship of the Medical Director works with copywriters to build materials for scientifically complex therapeutic areas
* Potentially write content for
* Sales aids
* Advertisements, print and online
* Speaker presentations
* Educational and promotional videos and animation
* Professional web sites
* Letters to healthcare professionals
* Insert appropriate citations in all copy they generate
* Collaborate with art directors on projects requiring alignment between image and copy
* Support/defend copy in regulatory meetings
* Revise copy based on feedback from clients regulatory boards
* Educates creative and marketing teams about clients products and the diseases they treat
* Contributes to new business pitch content when necessary, including communicating agencys professional marketing insights at new business presentations
* Stays abreast of the medical literature related to clients brands
* Maintains detailed knowledge of key competitors (strengths, weaknesses, positioning, performance)
* Proactively and independently conducts research on the product and/or therapeutic category
* Generates measurable insights and perspectives on disease-related topics, treatment categories, and healthcare professional attitudes and behaviors
* Supervises medical writers on his/her accounts

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