Communications and Marketing Specialist

ESSENTIAL FUNCTIONS:
Develops, owns, and executes a digital marketing strategy.
Evolves all current digital channels, implementing best practices and utilizing data and insights for continued evolution.
Drives the growth, engagement, and regular maintenance of all social channels.
Understands and leverages digital platforms to optimize performance.
Analyzes data and advises stakeholders on best practices, new opportunities, and next steps.
Measures and reports performance of all digital marketing campaigns.
Manages day-to-day communications with internal teams and any agency partners.
Oversees, administers, and monitors departmental budget.
Establishes and continuously assesses the effectiveness of the internal controls within the unit and compliance with Evita Med Spa policies and procedures.
Ensures that appropriate structures, systems, competencies, and values are developed to meet or exceed the expanding territories' goals.
Develops an ongoing liaison with key leaders of newly acquired Spas.
Provides support teams for all Spas to ensure that significant developments in the field are identified and monitored.
Drives organizational awareness by communicating existing strategies to senior leadership.
Collaborates with managers on ways to expand market share.
Leads the planning and implementation of all special projects within the department.
Facilitates the definition of all project scopes, goals, and deliverables.
Defines project tasks and resource requirements and develops full-scale project plans.
Manages project budgets and project resource allocation.
Monitors the progress of all projects and reports regularly to stakeholders.
Implements and manages project changes and interventions to achieve project outputs.
Establishes and continuously assesses the effectiveness of the internal controls within the unit and compliance with Evita Med Spa policies and procedures.
Requirements
EDUCATION, EXPERIENCE AND SPECIAL SKILLS REQUIRED:
Bachelor’s degree in business administration, marketing, or related field required
Master’s degree preferred
Minimum 5 years of relevant experience
Excellent leadership skills, business acumen and ability to effectively manage
Excel at strategic thinking, be open to new perspectives and better ways to do things; and be creative, a visionary, and manage innovation well
Must be results-driven
Must have superior decision-making skills
Must have the ability to delegate effectively
Must possess executive-level communication and influencing skills with the ability to resolve issues, build consensus among groups of diverse internal/external stakeholders
Growth mindset with the ability to outline the long-term vision and strategy.