Brand Marketing Specialist

Company: Informa Markets
Job type: Full-time

Job Description
Who you are:  You’re highly motivated, organized, and creative - with a passion for marketing. You have experience working in a fast-paced, ever-changing environment with a good amount of autonomy. You enjoy learning something new every day. Ideally, you’ve dabbled in event planning or experiential marketing. You understand the value of face-to-face connection and can communicate that value proposition in a variety of ways. You’re digitally-savvy, a tech savant and still get excited about social media.
About the role: Reporting to the Senior Marketing Manager, the Marketing Specialist is responsible for marketing campaign execution in support of Informa Construction’s residential construction portfolio – including a launch event, Build Show LIVE. This role is key in supporting the delivery and success of marketing initiatives and campaigns that generate awareness, increase attendance and engagement of target markets, and drive revenue and growth for the business.
This comprehensive marketing role will engage with key traditional and digital marketing disciplines. The focus may vary daily -- from taking part in and supporting strategic planning, to project management and execution of deliverables, to helping find and secure new industry partnerships or barters. 
Role Accountability and Duties:
Assist with planning, pacing, executing, and reporting all marketing campaigns, both on and offline
On-going management of marketing campaigns, including delivery of tactics like email blasts, direct mail, web content and other tactics aligned with established marketing plans and objectives
Support marketing team in ensuring that campaigns, projects, and initiatives are on schedule and within budget
Work with event team, central marketing team, and creative team on development and delivery of needed marketing materials; own delivery within calendar deadlines
Actively contribute creative ideas for new campaign initiatives based on past campaign performance, current trends and understanding of marketing and business objectives
Write creative, impactful, conversion-optimized marketing copy for a variety of purposes, platforms, and channels; work with cross functional teams (digital, copywriting/communications) to optimize marketing copy for conversion
Update marketing copy, content on brand AEM websites and other owned channels as needed; work with central marketing and creative team to ensure updates are reflective of the brand look, feel, and voice
Reporting and analysis:  Ensure tracking and reporting on campaigns is delivered on schedule; manage post event analysis and report creation
Provide budgetary support including billing, coding of invoices, reconciliation and tracking
Provide onsite support during shows and events
Provide support to Sr Marketing Manager and marketing team on additional/other initiatives and projects as needed

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