Publicado en: Otros en Solihull | Última actualización: |
Key responsibilities:
Trade Marketing Strategy:
* Work with the Marketing Manager in developing and executing effective trade marketing activities to support the company's sales goals and overall business objectives.
* Collaborate with the marketing and commercial teams to ensure consistency in messaging and branding across all channels, aligning trade marketing initiatives with overall business strategies.
Retailer Relationships:
* Build and maintain strong relationships with key retailers (e.g., Amazon), understanding their needs and working collaboratively to develop joint marketing activities.
* Support the marketing team in ensuring Hozelock product data and media assets are accurate, relevant, and support customers and retailers to maximise presence across their touchpoints.
Campaign Development and Execution:
* Work with the Marketing Manager and commercial team on planning, executing, and evaluating trade marketing campaigns, including in-store promotions, product launches, advertising, and special events.
* Work cross-functionally with the UK and International teams on internal communications.
* Manage and deliver Trade Show Exhibitions, including cost & location, marketing collateral, attendees, transportation, stand design, and build.
* Support in the development, creation, and production of trade and POS catalogues for the UK & International Markets.
* Contribute to ongoing management and delivery of trade social media plans.
Market Analysis:
* Support with conducting market research and analysis to stay informed about industry trends, competitor activities, and consumer behaviour.
* Utilise trading numbers and insights to understand brand performance, identify new opportunities, and make data-driven recommendations for improving marketing effectiveness.
Budget Management:
* Work with the Marketing Manager to ensure any projects and campaigns are delivered on time and in budget, ensuring optimal allocation of resources to maximise ROI.
* Track and report on campaign performance, offering insights and recommendations for continuous improvement.
Cross-Functional Collaboration:
* Communicate regularly with internal stakeholders to ensure a unified approach to marketing and sales activities.
* Manage and support marketing processes, contributing to ad-hoc projects as required
…. and any other duties required to assist in supporting the achievement of Company objectives
Core Competencies:
* Confident personality with ability to manage and persuade at all levels
* Analytical, numeracy and creative skills
* An excellent communicator with strong presentation skills
* Excellent attention to detail
* Excellent command of written English with copy accuracy
* Well organised and self-motivated
* Ability to work effectively under pressure and to tight deadlines
Education and/ or Experience:
* Graduate level with previous experience in a similar marketing role
* Project management experience essential
* High degree of fluency with MS Office