Digital Marketing Consultant

Job Description:
Rusco Packaging is seeking a talented and experienced Remote Digital Marketing Consultant to join our dynamic marketing team. As a Digital Marketing Consultant at Rusco Packaging, you will play a pivotal role in developing and executing digital marketing strategies to enhance our online presence, drive lead generation, and increase customer engagement. This is an exciting opportunity to leverage your expertise in digital marketing to make a significant impact on our business while enjoying the flexibility of remote work.
Key Responsibilities:
Develop and implement comprehensive digital marketing strategies to drive website traffic, increase brand awareness, and generate leads.
Manage and optimize digital marketing channels including SEO, SEM, email marketing, social media, and content marketing.
Conduct regular analysis of digital marketing performance metrics to track campaign effectiveness and identify areas for optimization.
Collaborate with internal stakeholders to align digital marketing initiatives with business objectives and ensure consistency across all marketing channels.
Stay informed about industry trends, best practices, and emerging technologies in digital marketing, and make recommendations for continuous improvement.
Monitor and report on digital marketing KPIs and metrics to measure the success of marketing campaigns.
Requirements
Bachelor's degree in Marketing, Digital Marketing, Business Administration, or related field.
Proven experience as a Digital Marketing Consultant or in a similar digital marketing role.
Expertise in digital marketing channels and tactics including SEO, SEM, email marketing, social media, and content marketing.
Strong analytical skills and proficiency in digital marketing analytics tools such as Google Analytics, Google Ads, and social media analytics platforms.
Excellent communication, presentation, and interpersonal skills.
Ability to work effectively in a remote work environment and manage multiple projects simultaneously.
Creative thinking and problem-solving skills.
Certifications in digital marketing (e.g., Google Ads, HubSpot) are a plus.
Benefits
Competitive salary commensurate with experience.
Comprehensive benefits package including health insurance, retirement plans, and paid time off.
Remote work flexibility with the opportunity to collaborate with a talented and passionate team.
Room for growth and advancement within the company.