Product Marketing Specialist

A partner is seeking a Product Marketing Specialist in Peabody, MA, responsible for drafting effective marketing communications, maintaining B2B marketing CRM software, posting on social media, assisting with new product launches, and copywriting.
Responsibilities:
Develop and produce communications to enhance the brand and emphasize product capabilities.
Implement effective marketing communications to drive performance, including promotional flyers, targeted email campaigns, and product awareness initiatives.
Interface with sales and product management for successful execution of marketing activities.
Maintain data in the B2B marketing CRM software (Pardot/Salesforce).
Draft communications for social media posting, perform various marketing activities, and copywriting.
Develop a working understanding of the product line and its market relevance and competitive landscape.
Support the Product Marketing Manager in establishing and evaluating marketing strategies and plans.
Monitor industry-wide trends in digital marketing and stay abreast of new tools and technologies.
Requirements
Bachelor's degree in Marketing, Business, Communications, or a STEM-related discipline from a four-year college or university.
2+ years of experience in product management, eCommerce, business development, marketing communications, or digital marketing, preferably in a scientific/industrial products company, or equivalent combination of education and experience.
Experience managing small projects from end to end within an established framework, including interacting with stakeholders, setting project timelines, and delivering projects to completion.
Proficiency with Microsoft Office.
Experience with Salesforce/Pardot desired.
Graphic design experience (e.g., Photoshop, Illustrator, Corel Draw, In-Design, Quark) preferred.
Experience/knowledge of e-design principles helpful.