Marketing Specialist

Job Description
Platin Gaming marketing is looking to recruit a Marketing Specialist with a focus on casino games roadmap promotions and go-to-market plan execution.
The Marketing Specialist will promote slots/games both to the general market and directly with operators (in collab with commercial/product), applying relevant marketing GTM tactics to maximize support for game launches and overall operator adoption.

Responsibilities:
- Develop and execute marketing strategies to drive player acquisition, retention, and engagement for our iGaming products.
- Implement digital marketing campaigns across various channels, including social media, email, and affiliate marketing.
- Analyze campaign performance and optimize strategies to maximize ROI and player lifetime value.
- Collaborate with cross-functional teams to ensure marketing initiatives align with product development and business objectives.
- Stay informed about industry trends and regulatory changes to ensure compliance and competitive advantage.

Required Skills:
- Bachelor's degree in Marketing, Business, or a related field.

- 2 years of experience in iGaming marketing or a similar role.

- Proficiency in digital marketing tools and platforms, including Google Analytics, Facebook Ads Manager, and email marketing software.

- Strong analytical skills and the ability to interpret data to drive informed marketing decisions.

- Excellent communication and collaboration skills.

- Knowledge of iGaming regulations and industry best practices is a plus.

Additional Skills
- Exceptional communication skills, both written and verbal, in English.

- Strong ability to follow up and ensure tasks are completed to a high standard.

- Proven track record of working under pressure and meeting deadlines.

- Excellent organizational skills and attention to detail.

- Experience in client-facing roles, preferably in the gaming industry or related fields.

- Ability to work flexibly, including on-call shifts to provide round-the-clock client support.